Monday, July 27, 2009

TargetGov’s National Veterans Teleconference Scheduled

TargetGov’s National Veteran’s Teleconference will be held on Friday November 13, 2009. This teleconference that will provide any veteran or employee of a veteran-owned business information that can put a business directly on the path to success in the government contracting market. Registration for this teleconference is being offered at no cost. In addition to the ability to attend this teleconference, with registration, customers will receive a 35 page Toolkit, in PDF format.

Other covered topics by this teleconference include: 13 Steps On How To Do Business With The Government, Registrations Required for Federal Government Contracting, The Department of Veterans Affairs, U.S. Army Medical Research and Materiel Command, The Ft Detrick Business Development Office, The Department of Veterans Affairs, and an Introduction to Business Development for the Federal Government Market.

“Any veteran entrepreneur in this country, or any employee of one, can benefit tremendously from this teleconference. Without this information, breaking into government contracting can seem lengthy and impossible. With this information however, becoming a contractor of the world’s Fortune One customer can become a reality,” said Gloria Berthold Larkin, the expert speaker for this teleconference.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

Said Jon Bailey, President, Wood Street, Inc.: “If you need to do business with the Federal Government, you need to connect with Gloria. Gloria has her finger on the pulse of marketing and selling to the Feds.”

To register, visit http://www.targetgov.com, or by calling toll-free at 1-866-579-1346, at no cost.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com

TargetGov’s Writing Winning Proposals Teleconference Scheduled

TargetGov’s national teleconference, “Writing Winning Proposals,” will be held on Thursday December 10, 2009. In addition to the ability to attend this teleconference, customers will receive a 40 page Toolkit with specific details about Writing Winning Proposals. This toolkit, in conjunction with the teleconference, will cover the skills necessary to respond convincingly to an RFP or task order requirement, as well as the top five reasons for failure, how to prepare for oral presentations, how to request a debrief and what to expect, and determining if a protest is a viable option.

Other covered topics include: the personnel required to write winning proposals, a timeline for the proposal process, uniform proposal format, solicitation and contract types, go-no go decision tips, solicitation analysis, understanding the grading system, costing and pricing tips, and writing and negotiation tips.

“There is much more to writing a winning proposal than writing ability. It takes specific knowledge of what the government looks for in a proposal, and how they score the responses. Only businesses with this knowledge will score highest and win the contracts,” said Gloria Berthold Larkin, President of TargetGov. “This teleconference can help ensure that the time a business spends on its proposal is not wasted, and that a business can come out of the proposal process victorious.”

Expert speakers for this teleconference are Jack Peace, President and Founder of Pease Consulting, Mike Parkinson, founder of Billion Dollar Graphics, and Gloria Berthold Larkin, President of TargetGov.

Jack Pease is the President and Founder of Pease Consulting. Jack has over 20 years of IT and Business Process Outsourcing experience that spans the Federal, State and Local Governments, as well as the Commercial sector. He has managed a portfolio of IT accounts with a total contract value in excess of $100M.

Previously, Jack worked for two of the world’s largest Systems Integration and Consulting firms, CSC and EDS. He also worked for Mobil Oil Corporation, was a High School teacher and coach and a U.S Air Force Captain.

Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. As co-owner of 24 Hour Company, Mike leveraged his design experience to help his partners transform the company into an industry leader. In 2006, he founded Billion Dollar Graphics to offer articles, books, tools, and resources that provide secrets, tips, tricks, strategies, and best practices to non-designers and designers alike.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

Register at http://www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $97.00.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com

TargetGov’s “How to Do Business With the Government” Teleconference Scheduled

TargetGov’s national teleconference, “How to Do Business With the Government,” as a part of Global EntrepreneurshipWeek USA, will be held on Tuesday November 17, 2009. This teleconference, being offered at no cost, will teach how to start doing business with the U.S. Federal Government. Hear real-life experiences from business owners who started as very small businesses and have become multi-million dollar firms through government contracting. Customers will also receive a 40+ page Toolkit with even more detailed information about selling to the federal government.

Other covered topics include: how and where to register as a government contractor, where to find free help, counseling and business development assistance, how to determine if the government buys what you sell, how to locate and do business with the government agencies right in your own backyard, and how and where to find announcement of government contracts for your products and services.

“Virtually every product and service is used by the Federal Government. This teleconference is perfect for business owners looking to grow their businesses, or get involved in government contracting, or even those interested in starting a small business,” said Gloria Berthold Larkin, President of TargetGov, and expert speaker for this teleconference. “There is no reason to not explore tapping into this market, because it is absolutely perfect for buy from small business.”

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

TargetGov is one of the organizations joining together in an unprecedented effort to inspire and encourage young people to consider entrepreneurship as a career choice and to celebrate America’s unique culture of inventiveness during Global EntrepreneurshipWeek USA, November 16 - 22, 2009.

To register at no cost, visit http://www.targetgov.com, or call toll-free at 1-866-579-1346.

About Global EntrepreneurshipWeek USA:
Global EntrepreneurshipWeek USA will include events and activities in communities across the country to inspire, educate and prepare young people, primarily ages 14 to 25, to be America’s next great entrepreneurs and innovators. With the theme, “What’s Your Big Idea? Take it On!” the initiative is designed to serve as an inspiration for young people to think creatively and to turn their ideas into action – whether that means starting a new business, developing an innovation for an existing company or solving a problem that makes society better. Official events are being planned in cities across the country, culminating in Washington, D.C, where the focus will be on the importance of policy to the nation’s entrepreneurs.

For more information about Global EntrepreneurshipWeek USA, visit the web site: http://www.entrepreneurshipweekusa.com.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com .

National Teleconference Offers Insight and Timely Advice About Successful Sales Strategies That Win Government Contracts

The National Teleconference, “SUCCESSFUL SALES STRATEGIES THAT WIN GOVERNMENT CONTRACTS” will be held Thursday, October 15, 2009. Registration is available at http://www.targetgov.com.

Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market. Successful contractors know that the federal market demands different sales strategies and processes compared to the commercial market. Registrants dial into a central phone line to discover the strategies and tactics that work.

“Many businesses struggling right now, but those doing business with the government are getting more contracts and hiring more people.. Using the tips in this teleconference, a business can turn the Federal Government into their client by learning how to sell to the government and why it is so different from corporate sales.” said Gloria Berthold Larkin, President of TargetGov.

Critical topics covered in this teleconference include: Why Government Sales is Different from Commercial Sales, How to Create an Effective "Elevator Speech" for Federal Decision Makers, Tactics That Open the Doors to Business, Tactics To Avoid That Prevent Success, and How to Identify and Obtain Meetings with Key Decision-Makers.

The cost for the live teleconference and the 62 page exclusive TargetGov Toolkit created specifically for this teleconference is $97.00. The Toolkit details what a business person needs to know to build government business including: Business Builder Checklist, a Five Step Guide to Sales Success in the Federal Government Market, hundreds of contacts in federal agencies including names, emails and phone numbers, Annual Budget Forecast Information and the Top 10 Mistakes to Avoid.

The featured speakers are nationally recognized experts and authors, Gloria Berthold Larkin, President of TargetGov and Beth Goldstein, President of Marketing Edge Consulting Group.

Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts. With 25 years of entrepreneurial sales and marketing experience, Beth helps business owner answer the questions that keep them up at night including: “What can I do to increase profit and revenue?”, “How do I improve customer loyalty?” and “What’s the best proactive approach to winning new customers?”

About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com or www.VeteransBusinessGuide.com

About Marketing Edge Consulting Group:
Based outside of Boston, MA, Marketing Edge’s goal is to help each client turn their business vision into reality. Through research, surveys, interviews and one-on-one conversations with our clients’ customers, prospects and business partners, we help business owners develop and launch targeted sales and marketing programs that generate revenue, increase loyalty and improve their bottom line. Services range from sales and marketing engagements, coaching services, customized training programs, market research/surveys, sales development and product rollouts. Marketing Edge was founded by Beth Goldstein, adjunct professor at Boston University and author of “The Ultimate Small Business Marketing Toolkit (McGraw-Hill)” Visit: www.m-edge.com or www.MyMarketingGoals.com for more information.

TargetGov Partners With The Center for Business and Technology Development to Present Fall 2009 Government Contracting Institute Seminar Series

TargetGov has partnered with The Howard County Economic Development Authority's Center for Business and Technology Development and the Maryland Governor's Office of Minority Affairs to present the Government Contracting Institute (GCI), a series of seminars designed to help businesses break into, and then excel in government contracting.

The seminars will be held at The Center for Business and Technology Development, 9250 Bendix Road, North, Columbia, MD 21045. Space is limited to ensure an optimal learning environment. Pre-Registration is required for all seminars. To register or learn more, please contact The Center for Business and Technology Development at 410-313-6550 or visit https://www.center-tech.biz/events/index.cfm?mode=registration_selection.

The schedule for the seminar series as is follows:

Class 101: Introduction to Government Contracting
Tuesday, September 15, 2009, 8:30 a.m. – 12:00 noon

This morning session is geared toward existing and new businesses who want to sell their products or services to federal, state, county and other government agencies. This is a $500+ billion market, $21 billion of which goes to Maryland-based companies of all sizes every year. The course is a concise introduction to government contracting. Participants will learn the required registrations, the basis of contracting law, rules, and key players involved in contracting. Participants will also learn the types of contracts, their uses, and an introduction to how the Federal Acquisition Regulations (FAR) control how contracts are written, advertised, competed and awarded.

Class 102: Getting Certified, Is it Right for Your Company?
Tuesday September 15, 2009, 1:00 p.m. – 4:30 p.m.

Learn the basics of certification: what is certification, who qualifies, what certifications are available at the federal, state, and county government levels, what are the benefits, what is the process to get certified, the timeline, and what agencies use certified companies. We cover certifications for businesses owned by: women, veterans, and minorities, as well as geographic and other small business certifications including 8(a), HUBzone, SDB, WBE, MBE, SDVOB, and others.

Class 201: Getting and Using Your GSA Schedule
Tuesday, September 29, 2009, 1:00 p.m. – 4:30 p.m.

The GSA Schedule is one of the most powerful business tools you can have when doing business with the Federal Government. In this class, we will give you the information you need to know about the GSA schedule process and how to win the contract. Specific topics to be covered are:

· Overview of the GSA Schedule
· Scope of Services and Products
· The Importance of the GSA Schedule
· Benefits of the GSA Schedule for Agencies/Contractors
· The GSA Schedule Process
· GSA Schedule Pricing Strategies

Class 301: Marketing Your Business to Win Government Contracts
Tuesday, October 6, 2009, 8:30 a.m. – 12:00 noon

This program focuses on a specifically detailed process of identifying your target market, learning about the strategies involved in being a prime or a subcontractor, teaming, mentor-protégé programs, evaluation of opportunities including Requests for Information, Requests for Quotes, Requests for Bids, Sole Source Contracts, the bid/no bid decision making process, purchase thresholds, simplified acquisitions, and how market intelligence can build your pipeline. Registrants will receive a Capability Statement Template and other important marketing materials recommendations.

Class 302: The Business of BRAC and Stimulus Opportunities
Tuesday, October 6, 2009, 1:00 p.m. – 4:30 p.m.

The Base Realignment and Closure (BRAC) process and the Stimulus Program translates to billions in contracting opportunities for the businesses that know how to find, capture, and perform for these special operations. Attend this information packed workshop to find out how to open the door to construction, IT, services, consulting, and products and materials needed to complete the largest people transfer, construction, and services programs in US history.

Class 401: Proposal Writing to Win Contracts
Tuesday, October 20, 2009, 8:30 a.m. – 12:00 noon

This seminar provides attendees the skills necessary to respond convincingly to an RFP or task order requirement. The focus is on understanding what government evaluators want to see, structuring the response so that they find it easily, as well as ensure that government evaluators find what they read to be both compliant and compelling. We will also cover the top five reasons for failure, how to prepare for oral presentations, how to request a debrief and what to expect, and determining if a protest is a viable option.

Class 501: Contract Management for Federal Contracts
Tuesday, October 20, 2009, 1:00 p.m. – 4:30 noon

This session will discuss the techniques to manage contract delivery, budget, staffing, risk, and quality while fostering the client relationship; being responsive to needs of project staff, meeting company financial and project goals, creating third party relationships to add value or fill gaps, and understanding differences between risks and threats, and how to manage risk and avoid threats. We will review contract types, the differences and challenges associated with each, identify the stakeholders associated with each project, and how to deal with their expectations.

Class 601: Accounting for Government Contractors
Tuesday, October 27, 2009, 8:30 a.m. – 12:00 noon

Government contracting requires very specific setup, systems, reports, processes, and tracking. Attend this session to understand government cost accounting standards, pricing strategies, discussion of software applications including QuickBooks and other alternatives, and audit preparation. Who should attend? Accountants, CPAs, bookkeepers, CFOs, and any business owner who wants to win government contracts, be profitable, and satisfy all federal accounting requirements.

Class 602: Legal Requirements (FAR) for Government Contractors
Tuesday, October 27, 2009, 1:00 p.m. – 4:30 p.m.

The federal government has incorporated very specific legal requirements into every aspect of government contracting, from the initial budget process, to identifying the acquisition process, methods of payment, contractor eligibility, prime and subcontracting issues, small business programs, communications during the lifecycle of an opportunity, contractor debarment procedures and more. Attend this special session to learn how to translate legalese into understandable terminology, how the Federal Acquisition Regulations (FAR) clauses can cost you the contract, or worse, put you out of business. Most importantly, learn how to perform within the legal limits of a proposal and contract.

Class 701: Security Clearances
Tuesday, November 3, 2009, 8:30 a.m. – 12:00 noon

Attendees will learn what a security clearance is, types of clearances, the procedures and requirements for obtaining a facility and personnel security clearance, which agencies require clearances, differing application processes required by various agencies, related timelines, what to do if you do not pass the first time, and the conditions that disqualify someone from receiving a security clearance.

About the Government Contracting Institute:
The Government Contracting Institute (GCI) offers businesses the opportunity to receive instruction from leaders in the government contracting market on topics such as getting registered as a contractor, certifications, business development, market research, proposal writing, oral presentations, accounting and legal issues, project and contract management, and security clearances. For more information about The Government Contracting Institute, please visit http://www.hceda.org/CBTD/programs.aspx.

About TargetGov:
TargetGov is a woman-owned business offering national business development and consulting services for companies that want to enter and become successful in the federal government contracting market. TargetGov offered the first national teleconference series highlighting government contracting processes, and its president, Gloria Berthold Larkin, teaches and speaks nationally about this unique market. She is author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” (book) and of many articles that have been published nationally and internationally. She has been interviewed on television and radio shows and has been quoted in national publications such as USA Today, Government Executive and Entrepreneur magazine. Visit: http://www.targetgov.com for more information.

About The Center for Business and Technology Development:
Founded in May 2000, the Center is dedicated to the discovery, stimulation, nurturing, growth, and success of entrepreneurship in Howard County. It has gained a national reputation for creating innovative programs to foster entrepreneurship in the greater Washington/Baltimore region. Among its many service offerings, the Center provides assistance to over 1,000 entrepreneurs annually through its Business Resource Center and facilities for NeoTech Incubator companies. A “one stop shop” for entrepreneurial services, the Center is one of the few facilities in the nation that combines a business incubator and business resource center under one roof. With the addition of the Howard Technology Council to encourage business growth and develop educational programs for the technology community, it makes The Center even more the place for small businesses to be in Howard County. For more information about The Center for Business and Technology Development, please visit www.thecenter.biz.

The Center for Business and Technology Development is part of the Howard County Economic Development Authority, a public-private partnership whose primary goal is to promote economic growth and stability by supporting existing businesses, targeting new businesses, and attracting corporate/regional headquarters. The Authority also maintains several programs aimed at the special needs of small, minority-owned, and agricultural business communities. Additionally, the Authority strives to preserve the distinctive quality of life in Howard County. The Authority can be reached on the Web at http://www.hceda.org.

Tuesday, July 07, 2009

Writing Winning Proposals Teleconference Now Available for Download

TargetGov’s national teleconference, “Writing Winning Proposals,” is now available in an MP3 audio download. In addition to the MP3 audio file, customers will receive a 40 page Toolkit, in PDF format. These two files cover the skills necessary to respond convincingly to an RFP or task order requirement, as well as the top five reasons for failure, how to prepare for oral presentations, how to request a debrief and what to expect, and determining if a protest is a viable option.

Other covered topics include: the personnel required to write winning proposals, a timeline for the proposal process, uniform proposal format, solicitation and contract types, go-no go decision tips, solicitation analysis, understanding the grading system, costing and pricing tips, and writing and negotiation tips.

“There is much more to writing a winning proposal than writing ability. It takes specific knowledge of what the government looks for in a proposal, and how they score the responses. Only businesses with this knowledge will score highest and win the contracts,” said Gloria Berthold Larkin, President of TargetGov.

Expert speakers for this teleconference are Jack Peace, President and Founder of Pease Consulting, Mike Parkinson, founder of Billion Dollar Graphics, and Gloria Berthold Larkin, President of TargetGov.

Jack Pease is the President and Founder of Pease Consulting. Jack has over 20 years of IT and Business Process Outsourcing experience that spans the Federal, State and Local Governments, as well as the Commercial sector. He has managed a portfolio of IT accounts with a total contract value in excess of $100M.

Previously, Jack worked for two of the world’s largest Systems Integration and Consulting firms, CSC and EDS. He also worked for Mobil Oil Corporation, was a High School teacher and coach and a U.S Air Force Captain.

Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. As co-owner of 24 Hour Company, Mike leveraged his design experience to help his partners transform the company into an industry leader. In 2006, he founded Billion Dollar Graphics to offer articles, books, tools, and resources that provide secrets, tips, tricks, strategies, and best practices to non-designers and designers alike.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

The MP3 and Toolkit download is available at http://www.targetgov.com/, or by calling toll-free at 1-866-579-1346, for only $39.95.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.targetgov.com/

Bid No Bid Decision Process Teleconference Now Available for Download

TargetGov’s national teleconference, “Bid No Bid Decision Process,” is now available in an MP3 audio download. In addition to the MP3 audio file, customers will receive a 50+ page Toolkit, in PDF format, detailing one of the most important but least practiced steps to winning government contracts: using an informed bid-no bid decision process. This MP3 will teach business owners and executives the 20 steps required for a solid bid no-bid decision process, who should be involved, what a decision timeline looks like, and critical questions.

Other topic covered include: reasons not to bid on a contract, government bid win probabilities, bid-no bid decision questions, and post-award recommendations. The accompanying toolkit also includes a bid-no bid timeline as well as a sample opportunity and relationship building process, plus much more.

“This teleconference is perfect for all those involved in proposals and bids,” said Gloria Berthold Larkin, President of TargetGov, adding, “a business is not likely to win a government bid by submitting a blind bid with little or no knowledge of or exposure to the client. This teleconference helps teach the process necessary to focus on the bids a company is most likely to win. This information can save any business hundreds of hours of wasted effort.”

The expert speaker of this teleconference is Gloria Berthold Larkin, President of TargetGov and national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

The MP3 and Toolkit download is available at www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $39.95.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com

How To Create a Powerful Capability Statement Teleconference Now Available for Download

TargetGov’s national teleconference, “How to Create a Powerful Capability Statement,” is now available in an MP3 audio download. In addition to the MP3 audio file, customers will receive a 63 page Toolkit, in PDF format, detailing a sample Capability Statement, specific instructions to craft a business’s best development tool, and over 200 contacts within federal agencies to which to send it. A well done Capability Statement will open doors to great business opportunities, while a poorly done Capability Statement will slam the door shut before a business can reach square one. This teleconference will ensure that doors are always open for business.

Topics covered include: the five key mistakes contractors make in their Capability Statement, the key features of a great Capability Statement, how to create a Capability Statement that can be used for more than one agency or prime contractor, the differences between Core Competencies and Differentiators, the ideal length of a Capability Statement, and the difference between a Capability Statement and a Capability Brief, and when to use each.

“The ideas given on setting up the core competency section were the most useful for us. They were ones that we had overlooked… The template was very helpful and, obviously, all the contacts listed are wonderful!” said C. Hashim, President of a government contracting firm. D. Harvey, business development director at a services provider added, “the teleconference was very helpful...With the guidance [the teleconference] gave and [now] having the handbook will give me the help that I need to put it together. I also saw what we need to work on to give us an “edge” that we so desperately need.”

The expert speaker of this teleconference is Gloria Berthold Larkin, President of TargetGov and national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

“A Capability Statement is now a required tool in order to do business with government agencies. Those firms that create targeted Capability Statements will be much more successful that those who have poor ones. This teleconference will make sure that a business makes a powerful first impression,” said Gloria Berthold Larkin.

The MP3 and Toolkit download is available at www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $39.95.

About TargetGov:TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com

Wednesday, July 01, 2009

July 2009 I.1.

-Greetings!

July 1. What does this date mean to you?It can begin the second half of the year, six more months to go in 2009. Ho hum, time to go on vacation.

Or, if you are in government contracting business, you know you just entered the busiest, richest time of year, the last fiscal quarter. The rush is on because you know the federal fiscal year ends September 30, not Dec 31.


More business gets done in the next three months in federal contracting than any other time during the entire year! Informed business people are reaping the benefits of all their hard work in the next three months. This is the use-it-or-lose-it process at work.

This is the true test of your marketing strategy, because, remember, people do business with people they know and trust. Do the right people know you and your company? We can help.


We can help you:
- Be informed.
- Be strategic.
- Be selective.
- Work smart.
- Be a winner!

And by the way, if you do lose, make sure to request a debriefing and find out why you lost so that you can fix the issue, apply the improvements and win the next time. We can help with that too. Call us.

Here's to your success!

SBA ARC Loan Program

If your small business is stressed meeting expenses during these economic times, the U.S. Small Business Administration has a new loan program designed just for you. SBA's America's Recovery Capital Loan Program can provide up to $35,000 in short-term relief for viable small businesses facing immediate financial hardship to help ride out the current uncertain economic times and return to profitability. Each small business is limited to one ARC loan.

Click here for more information

An Entrepreneurial Silver Lining

A new study has confirmed it. A close look at our entrepreneurial history reveals that entrepreneurship is an engine for job creation and economic growth even during difficult economic times. This new study by the Kauffman Foundation suggests that policies that support entrepreneurship also support recovery. It also reveals that job creation from startup companies tends to be less volatile and sensitive to downturns when compared to the overall economy. ©2009 The Public Forum Institute
Click here for the full story

Best Advice

Would you like to hear the best advice Tiger Woods ever received? How about Jim Sinegal, Co-founder and CEO, Costco Wholesale Or Mort Zuckerman Chairman, Boston Properties; chairman, editor-in-chief, U.S. News and World Report?

Thanks to Fortune and CNN Money for the interesting peaks into the psyches of some very successful people.

Click here for the full story.

Gearing Up For Fiscal Year End Sales

Date: Thursday July 16, 2009
Time: 1PM to 2.00PM ET
Location: your phone!

Do you spend the time complaining about slow sales or capturing the left-over funds that the federal agencies have to spend before Sept 30?

Successful contractors know that now is one of the best times of the year to build government business. If you want to increase your end-of-summer revenues by getting a slice of this business, attend this information-packed teleconference. Learn the strategies and tactics that WORK!

Click here for details

Stay Tuned: Golf Class Coming Up!

I just attended a great golf class that covered all the rules and etiquette needed for a non or new business golfer to feel comfortable playing in tournaments, fund raisers and with clients. We also had a full lesson with the course pro covering swings, stance, irons and woods, putting and short and long games.

I am looking into sponsoring a class for all interested TargetGov readers. If you are interested in attending this golf for business-people hands on training, call or email us to hold a space for you. More details will be posted in the next newsletter.

BUYER BEWARE

Like me, you may have recently received a mailed "invitation" to attend yet another "workshop" that is called "How to Win U.S. Government Contracts for Your Business." Enclosed in this "invitation" are tickets with a "value" of $375 clearly indicated. There is a compelling message about recession, tight credit and safeguarding your future. They also state you'll have "little to no marketing expenses and higher profit margin." These people are very good at writing misleading ad copy, and beware, because this "workshop" is nothing but a pitch to sell you more services.

A different organization that hides behind a "non-profit" status as a supposedly national organization representing government contractors is nothing more that a vehicle to sell questionable products. Please, before you spend a dime on any products from any "non-proft association" check to see if you can actually find the board of directors or other leadership that any legitimate non-profit will be happy to disclose. Another huge red flag is If they do not have a real mailing address and phone number where a real person answers.DO NOT WASTE YOUR MONEY!

You know what organizations I mean-- you can always Google them by name and also check for complaints at ripoffreport.com and other sites.

Redefine failure

Michael Jordan once said: "I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed."
Society may have brought you up to fear failure. But if you can rethink failure not as something to fear but rather useful feedback it can improve your life immensely. A failure may hurt for a while but then you can learn one or many lessons from it. And then you try again. And again. And failure becomes less and less frightening. All successful people have failed many, many times. But they know that there are still a lot of great new people and opportunities out there. So they try again. And sooner or later they have success once again.
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GSA may phase out GWAC programs


Agency might also merge GWACs into the schedules programThe era of governmentwide acquisition contracts might be coming to a close at the General Services Administration.Washington Technology has an infomative article on this development, which, if it actually happens, will impact every single successful government contractor's business development strategies.

Click here for more details