Baltimore, MD. March 26, 2010 - Gloria Larkin, President and founder of TargetGov, a prospering national marketing company focused on the federal contracting market, recently received her third Maryland’s Top 100 Women Award from The Daily Record. This third honor affords her the distinction of being named to The Daily Record’s Circle of Excellence; she is one of only fifteen women in Maryland to be inducted into the Circle of Excellence in 2010.
The Daily Record, a Maryland-based newspaper, annually recognizes 100 high-achieving Maryland women as demonstrated through their professional accomplishment, community leadership and mentoring. The newspaper initiated the award in 1996.
Larkin, who previously won the award in 2004 and 2007, has built TargetGov’s reputation in recent years by working tirelessly to ensure that her clients understand what it takes to be successful in government contracting. Through teleseminars, many provided free of charge, personal consultations, and numerous speaking engagements, Gloria has helped businesses nationwide become acquainted with the government contracting market and procure many large-scale government contracts.
“TargetGov was created as a niche expert consultant service addressing the federal market’s quirks and requirements. The best proof of our effectiveness is our clients’ success,” said Larkin.
While operating TargetGov, Larkin also advocates for business women nationwide, serving as the national Procurement Committee Co-Chair for Women Impacting Public Policy (WIPP). Larkin comments, “I became involved in WIPP because of the non-partisan process—WIPP looks out for member’s best interests, not endorsing or following a party-mandated route. I found that refreshing and ultimately, better for business.”
A special ceremony will take place on Monday, May 3rd, 2010 at the Meyerhoff Symphony Hall in Baltimore to honor this year’s award recipients.
Showing posts with label Sales. Show all posts
Showing posts with label Sales. Show all posts
Friday, March 26, 2010
Monday, July 27, 2009
National Teleconference Offers Insight and Timely Advice About Successful Sales Strategies That Win Government Contracts
The National Teleconference, “SUCCESSFUL SALES STRATEGIES THAT WIN GOVERNMENT CONTRACTS” will be held Thursday, October 15, 2009. Registration is available at http://www.targetgov.com.
Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market. Successful contractors know that the federal market demands different sales strategies and processes compared to the commercial market. Registrants dial into a central phone line to discover the strategies and tactics that work.
“Many businesses struggling right now, but those doing business with the government are getting more contracts and hiring more people.. Using the tips in this teleconference, a business can turn the Federal Government into their client by learning how to sell to the government and why it is so different from corporate sales.” said Gloria Berthold Larkin, President of TargetGov.
Critical topics covered in this teleconference include: Why Government Sales is Different from Commercial Sales, How to Create an Effective "Elevator Speech" for Federal Decision Makers, Tactics That Open the Doors to Business, Tactics To Avoid That Prevent Success, and How to Identify and Obtain Meetings with Key Decision-Makers.
The cost for the live teleconference and the 62 page exclusive TargetGov Toolkit created specifically for this teleconference is $97.00. The Toolkit details what a business person needs to know to build government business including: Business Builder Checklist, a Five Step Guide to Sales Success in the Federal Government Market, hundreds of contacts in federal agencies including names, emails and phone numbers, Annual Budget Forecast Information and the Top 10 Mistakes to Avoid.
The featured speakers are nationally recognized experts and authors, Gloria Berthold Larkin, President of TargetGov and Beth Goldstein, President of Marketing Edge Consulting Group.
Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts. With 25 years of entrepreneurial sales and marketing experience, Beth helps business owner answer the questions that keep them up at night including: “What can I do to increase profit and revenue?”, “How do I improve customer loyalty?” and “What’s the best proactive approach to winning new customers?”
About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com or www.VeteransBusinessGuide.com
About Marketing Edge Consulting Group:
Based outside of Boston, MA, Marketing Edge’s goal is to help each client turn their business vision into reality. Through research, surveys, interviews and one-on-one conversations with our clients’ customers, prospects and business partners, we help business owners develop and launch targeted sales and marketing programs that generate revenue, increase loyalty and improve their bottom line. Services range from sales and marketing engagements, coaching services, customized training programs, market research/surveys, sales development and product rollouts. Marketing Edge was founded by Beth Goldstein, adjunct professor at Boston University and author of “The Ultimate Small Business Marketing Toolkit (McGraw-Hill)” Visit: www.m-edge.com or www.MyMarketingGoals.com for more information.
Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market. Successful contractors know that the federal market demands different sales strategies and processes compared to the commercial market. Registrants dial into a central phone line to discover the strategies and tactics that work.
“Many businesses struggling right now, but those doing business with the government are getting more contracts and hiring more people.. Using the tips in this teleconference, a business can turn the Federal Government into their client by learning how to sell to the government and why it is so different from corporate sales.” said Gloria Berthold Larkin, President of TargetGov.
Critical topics covered in this teleconference include: Why Government Sales is Different from Commercial Sales, How to Create an Effective "Elevator Speech" for Federal Decision Makers, Tactics That Open the Doors to Business, Tactics To Avoid That Prevent Success, and How to Identify and Obtain Meetings with Key Decision-Makers.
The cost for the live teleconference and the 62 page exclusive TargetGov Toolkit created specifically for this teleconference is $97.00. The Toolkit details what a business person needs to know to build government business including: Business Builder Checklist, a Five Step Guide to Sales Success in the Federal Government Market, hundreds of contacts in federal agencies including names, emails and phone numbers, Annual Budget Forecast Information and the Top 10 Mistakes to Avoid.
The featured speakers are nationally recognized experts and authors, Gloria Berthold Larkin, President of TargetGov and Beth Goldstein, President of Marketing Edge Consulting Group.
Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts. With 25 years of entrepreneurial sales and marketing experience, Beth helps business owner answer the questions that keep them up at night including: “What can I do to increase profit and revenue?”, “How do I improve customer loyalty?” and “What’s the best proactive approach to winning new customers?”
About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com or www.VeteransBusinessGuide.com
About Marketing Edge Consulting Group:
Based outside of Boston, MA, Marketing Edge’s goal is to help each client turn their business vision into reality. Through research, surveys, interviews and one-on-one conversations with our clients’ customers, prospects and business partners, we help business owners develop and launch targeted sales and marketing programs that generate revenue, increase loyalty and improve their bottom line. Services range from sales and marketing engagements, coaching services, customized training programs, market research/surveys, sales development and product rollouts. Marketing Edge was founded by Beth Goldstein, adjunct professor at Boston University and author of “The Ultimate Small Business Marketing Toolkit (McGraw-Hill)” Visit: www.m-edge.com or www.MyMarketingGoals.com for more information.
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