Showing posts with label Gloria Berthold Larkin. Show all posts
Showing posts with label Gloria Berthold Larkin. Show all posts

Friday, July 08, 2011

There's No Crying in Contracting

Business is booming in the federal marketplace-at least it is for those who are making changes to deal with the budget constraints, cuts and doom-predictors. Yes, the market is tightening, but is this a surprise? Come on, really, the spending spree grew from $220B in 2000 to over $550B in 2010, and there is surprise that we have to now take budget cuts into consideration?


Remember, there is no crying in contracting. Instead, make a change in your efforts, your strategy, and your tactics to pursue the $500+ Billion still in play. If you are using the same processes and procedures this year that have worked in the past-your hit rate is going to fall. It is past time to evaluate the market, plan a new strategy and lead the pack instead of being one of the pack.


We are considering planning a business roundtable discussion to be held here in Columbia MD on a monthly basis. The purpose would be to have the place where you can discuss with your peers the issues you are seeing as challenges. This will not be a networking event, it is not a sales event. It is not a training event. Rather it will be a peer-to-peer discussion session that would focus on your federal contracting issues and solutions. If you are interested in this, think it would help you, and you can meet in Columbia MD or perhaps call in to a conference line, let me know. We will make it happen if there is enough interest.

Tuesday, December 22, 2009

Lorman National Teleconference: Learn How to Sell Your Services and Products to the U.S. Government

Lorman Education Services will hold a national teleconference, “How to Sell to the U.S. Government,” on Wednesday, February 3, 2010, from 1-2:30 PM EST. The expert speaker for this teleconference is Gloria Berthold Larkin, President of TargetGov and Marketing Outsource Associates. This teleconference will help attendees demystify the federal contracting process and help identify a step-by-step process to increasing sales to the U.S. Federal Government. Attendees can also be sure they will learn strategies for getting their foot in the door with federal agencies and how to get through to the important federal decision makers. This teleconference can be helpful to both small and large companies looking to enter the federal marketplace.

Other topics to be covered include: How does the U.S. Federal Government actually make purchases, who has the authority to buy, how to obtain a decision maker meeting, how to sell without any competition, strategies and tactics to be successful as a prime contractor, subcontractor, and teaming partner, plus mistakes to avoid.

“We are seeing unprecedented opportunities for businesses of all types throughout the U.S. as the Recovery funds open up and other federal contracts pass to the general market. Construction, trades, products of every imaginable type, information technology, human resources, accounting, and every service industry can benefit from entering the federal market as long as they know the process, procedures and methods” says Gloria Larkin, president of TargetGov. “We designed this national teleconference so that business people will benefit immediately and have specific steps to follow to become successful in this market.”

Gloria Berthold Larkin is the President of TargetGov and Marketing Outsource Associates, and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an government procurement expert and provides related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

To register, visit http://www.lorman.com/teleconference/teleconference.php?sku=385685 or call 866-352-9540. The cost to attend the live teleconference is $99.00 and includes the documentation along with the teleconference audio.

About Lorman Education Services:
Lorman Education Services has been holding continuing educational services since 1987. Since then, Lorman seminars have kept businesses, and the professionals who serve them, current in the rapidly changing regulatory environment. Lorman strives to lead the industry in providing the highest quality, cutting-edge educational seminars, products and information through various media.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.). Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com

Tuesday, December 01, 2009

TargetGov’s “Introduction to Government Contracting” Teleconference Scheduled

TargetGov’s national teleconference, “Introduction to Government Contracting” will be held on Thursday December 10, 2009. This teleconference is designed to help companies who are newcomers to the federal marketplace. Registrants of this teleconference will also receive a 60 page Toolkit with specific details about the world of government contracting. This teleconference will include what the government is buying and when, how to target the right opportunities, how to reach the decision makers, and the keys to successful Federal marketing.

Other covered topics include: A 5 Step Guide to Increasing Sales to Government Agencies, 200+ Federal Agency Procurement Web Sites and Related Links, Annual Budget Forecast, Prime Contractor List, Commercial Market Representatives, Over 100 specific contacts, and the Top 10 Mistakes to Avoid.

Said Kellyann F., Environmental Engineer and small business owner, of TargetGov, “I'd like to personally thank you for taking the time to share your knowledge of Federal Contracting with local start up business owners. I truly realize the value of having someone like yourself providing tips on developing a successful contracting business.”

The expert speakers for this teleconference are Mary Lee Kolich, Program Manager, Procurement Technical Assistance Center (PTAC) and Gloria Berthold Larkin, President of TargetGov.

Mary Lee Kolich has spent most of her 30 year career working with small, minority-owned businesses. Having studied Business Administration at the University of Cincinnati, Ms. Kolich embarked on a career in information technology.

Her expertise lies in marketing to the federal and state governments, as well as project management in the service contracting arena. For twenty years of her career, Ms. Kolich served as Division Director and General Manager for two 8a federal contracting businesses that successfully graduated from the SBA program.

Mary Lee owned her own small business for 5 years as a value-added reseller and consultant of office automation software and equipment to the federal government and prime contractors. She has served as a SBDC Counselor in Calvert, Charles and St. Mary’s counties for the past two years, assisting small to mid size businesses.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy, a nation non-partisan membership organization. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

The cost to register is waived as a part of the TargetGov economic stimulus program. The 60 page Toolkit is also complimentary to all registrants. Register at http://www.targetgov.com, or by calling toll-free at 1-866-579-1346.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com

Thursday, October 08, 2009

Growing Businesses in the Inner City: Building Capacity and Creating Impact

This Summit will focus on the topic of building businesses of size and scale in the inner city economy. ICIC will unveil a new detailed analysis of inner city firms based on over 10 years of experience working with these organizations, to uncover lessons that successful inner city companies offer on growing firms and creating jobs in the urban economy. Summit sessions will explore solutions for private and public sector leaders on how to influence the success of businesses and on the business strategies that inner city firms can use to thrive.

Event Details:
Thursday, October 15—Friday, October 16, 2009
W Hotel Washington DC, Great Room
515 15th Street NW, Washington DC
www.icic.org/Forum/Summit2009

Thursday, October 15
3:45 – 4:30pm
Session III: “Unlocking the Mystery: How Federal Stimulus Funding Can Benefit Inner City Firms”
How-to session moderated by intermediary Gloria Larkin (TargetGov), Includes: federal agencies (Dept. Homeland Security and Small Business Administration), MWBE firm and District of Columbia business development official.

Friday, September 18, 2009

Uncovering BRAC-Related Business Opportunities in Arlington VA

Government business development expert Gloria Berthold Larkin will speak at the event “Uncovering BRAC-Related Business Opportunities,” sponsored by TargetGov, BizLaunch, and The BRAC Transition Center. The event will take place Thursday October 29, 2009, from 8 – 10:30 am at the Arlington Economic Development Center, located at 1100 N. Glebe Rd., Suite 1500, Arlington, VA 22201.

“BRAC continues to be an economic engine for the businesses that can identify specific opportunities and understand the maze of federal contracting. This session will open the door to current and upcoming contracts right here in the local area.” said Gloria Berthold Larkin, President, TargetGov.

Attend this event to learn actionable information detailing specific contracting opportunities, what contract vehicles and processes are used, how to locate decision-makers, how to build relationships and improve your chances of winning BRAC contracts. Mr. Kenneth “Mitch” Mitchell, the Director of Contracting from Ft. Myer/Henderson Hall will also be on hand to discuss current contracting opportunities in Arlington.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

To register online, visit: http://www.arlingtonvirginiausa.com/bizlaunch/events. For more information contact Adam Beebe: abeebe@arlingtonva.us or (703) 418-1134

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com

Wednesday, September 02, 2009

National Teleconference Offers Insight and Timely Advice About Winning Stimulus Spending Contracts

The Teleconference, “How to Win Stimulus Spending Contracts” will be held on Wednesday September 9, 2009, sponsored by the National Alliance of African American Chambers.

Right now is a unique time in our country’s economic history, especially in government contracting, thanks to the American Recovery and Reinvestment Act. Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market, and now there is more revenue to be had than ever before.

“Many businesses are struggling right now, but those doing business with the government are getting more contracts and hiring more people. Using the tips in this teleconference, a business can turn the Federal Government into their client, and ensure that their share of the available stimulus dollars,” said Gloria Berthold Larkin, President of TargetGov.

“As the federal economic stimulus legislation and the funding associated with it should also stimulate the economies of minority communities, this teleconference is an invaluable resource that Black entrepreneurs can use to obtain the knowledge to secure contracting opportunities within their own states,” said Clay Hammond, Chairman of the National Alliance of African American Chambers.

Critical topics covered in this teleconference include: How the Stimulus Contracts differ from other contracts, Who the decision makers are, How to reach those decision makers, and What contract vehicles these decision makers are using to make purchases quickly.

The cost for attending this live teleconference, as well as receiving the 62 page exclusive TargetGov Toolkit created specifically for this teleconference, is FREE. Simply visit http://www.targetgov.com/Content.asp?id=2788 and register.

The featured speaker for this teleconference is nationally recognized expert and author, Gloria Berthold Larkin, President of TargetGov. Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts.

About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com or http://www.VeteransBusinessGuide.com

Friday, August 28, 2009

TargetGov’s “How to Win Stimulus Spending Contracts” Teleconference and Instructional Toolkit Now Available for Download

TargetGov’s national teleconference, “How to Win Stimulus Spending Contracts,” is now available in an audio download. In addition to the MP3 audio file, customers will also receive an exclusive 82 page Toolkit (in PDF format.) This teleconference covers how right now is a unique time in our country’s economic history, especially in government contracting, due to the American Recovery and Reinvestment Act. Business revenues can increase dramatically if a contractor can tap into the multi-billion dollar federal contracting market.

Critical topics covered in this teleconference include: How the stimulus contracts differ from other contracts, who the decision makers are, how to reach those decision makers, and what contract vehicles these decision makers are using to make purchases quickly.

“Many businesses are struggling right now, but those doing business with the government are getting more contracts and hiring more people. Using the tips in this teleconference, a business can turn the Federal Government into their client, and open the door to their share of the available stimulus dollars,” said Gloria Berthold Larkin, President of TargetGov.

The expert speaker for this teleconference is Gloria Berthold Larkin, President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

The MP3 and Toolkit download is available for only $39.95 at http://www.targetgov.com or by calling toll-free 1-866-579-1346.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com.

Monday, August 24, 2009

TargetGov Celebrates the Vital Role Entrepreneurs Play in Innovation, Job Creation and Economic Recovery as a Partner in Global Entrepreneurship Week

This November, young people around the globe will get together to change the world. To celebrate the vital role entrepreneurs play in innovation, job creation and economic recovery, TargetGov is participating in Global Entrepreneurship Week on Nov. 16 – 22, 2009 to inspire, connect, mentor and engage young people.


As a part of Global Entrepreneurship Week, TargetGov will hold a No-Cost teleconference, “How To Do Business With The World's Fortune One Customer,” on November 17, 2009 to learn about how you can start doing business with the U.S. Federal Government. Hear real-life experiences from business owners who started as very small businesses and have become multi-million dollar firms through government contracting.


Co-founded in 2008 by the Ewing Marion Kauffman Foundation in the United States and Make Your Mark, a business-led government-backed campaign in the United Kingdom, Global Entrepreneurship Week will connect young people through local, national and global activities designed to help them explore their potential as self-starters and innovators. Students, educators, entrepreneurs, business leaders, employees, non-profit leaders, government officials and others will participate in a host of activities that include virtual and face-to-face events, large-scale competitions and intimate networking gatherings.


In 2009, the Week is estimated to exceed the 3 million people and 8,800 organizations around the globe that participated in the inaugural Global Entrepreneurship Week in 2008. Already, more than 650 organizations in more than 80 countries have signed up.


“I think it is important for TargetGov to participate in events, such as Global Entrepreneurship Week, because getting young people involved in small business leads to innovation, and especially in these tough economic times, that is truly what’s needed,” said Gloria Berthold Larkin, President of TargetGov. “Plus, I believe it is important that we try to instill in young people how important their contributions to business can be, no matter their age.”


“The world knows that entrepreneurship is the key to economic recovery, and the next generation of innovators holds that key,” said Carl Schramm, president and CEO of the Kauffman Foundation. “Now more than ever, we need to unleash the creativity and ingenuity of our youth by engaging them in the endless possibilities of entrepreneurship.”

To register for this teleconference, visit http://www.targetgov.com and sign up, or call toll-free 1-866-579-1346.


About TargetGov:

TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com


About Global Entrepreneurship Week

With the goal to inspire young people to embrace innovation, imagination and creativity, Global Entrepreneurship Week will encourage youth to think big, turn their ideas into reality, and make their mark. From Nov. 16-22, 2009, millions of young people around the world will join a growing movement to generate new ideas and seek better ways of doing things. Tens of thousands of activities are being planned in dozens of countries. Global Entrepreneurship Week is founded by the Ewing Marion Kauffman Foundation and the Make Your Mark campaign. For more information, visit www.unleashingideas.org, and follow @unleashingideas on Twitter.


Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has approximately $2 billion in assets. For more information, visit www.kauffman.org, and follow @kauffmanfdn on Twitter.


Make Your Mark

Make Your Mark is the campaign to give young people in the UK the confidence, skills and ambition to be enterprising - to have ideas and make them happen. Run by Enterprise Insight, which was founded by the four leading UK business membership organizations – the British Chambers of Commerce, the CBI, the Federation of Small Businesses and the Institute of Directors. Their Director-Generals sit on our board, which is chaired by entrepreneur Peter Jones, from BBC’s Dragon’s Den. It is supported by the Department for Business, Innovation and Skills andendorsed by the Prime Minister, Gordon Brown. www.makeyourmark.org.uk

Monday, July 27, 2009

TargetGov’s National Veterans Teleconference Scheduled

TargetGov’s National Veteran’s Teleconference will be held on Friday November 13, 2009. This teleconference that will provide any veteran or employee of a veteran-owned business information that can put a business directly on the path to success in the government contracting market. Registration for this teleconference is being offered at no cost. In addition to the ability to attend this teleconference, with registration, customers will receive a 35 page Toolkit, in PDF format.

Other covered topics by this teleconference include: 13 Steps On How To Do Business With The Government, Registrations Required for Federal Government Contracting, The Department of Veterans Affairs, U.S. Army Medical Research and Materiel Command, The Ft Detrick Business Development Office, The Department of Veterans Affairs, and an Introduction to Business Development for the Federal Government Market.

“Any veteran entrepreneur in this country, or any employee of one, can benefit tremendously from this teleconference. Without this information, breaking into government contracting can seem lengthy and impossible. With this information however, becoming a contractor of the world’s Fortune One customer can become a reality,” said Gloria Berthold Larkin, the expert speaker for this teleconference.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

Said Jon Bailey, President, Wood Street, Inc.: “If you need to do business with the Federal Government, you need to connect with Gloria. Gloria has her finger on the pulse of marketing and selling to the Feds.”

To register, visit http://www.targetgov.com, or by calling toll-free at 1-866-579-1346, at no cost.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com

TargetGov’s Writing Winning Proposals Teleconference Scheduled

TargetGov’s national teleconference, “Writing Winning Proposals,” will be held on Thursday December 10, 2009. In addition to the ability to attend this teleconference, customers will receive a 40 page Toolkit with specific details about Writing Winning Proposals. This toolkit, in conjunction with the teleconference, will cover the skills necessary to respond convincingly to an RFP or task order requirement, as well as the top five reasons for failure, how to prepare for oral presentations, how to request a debrief and what to expect, and determining if a protest is a viable option.

Other covered topics include: the personnel required to write winning proposals, a timeline for the proposal process, uniform proposal format, solicitation and contract types, go-no go decision tips, solicitation analysis, understanding the grading system, costing and pricing tips, and writing and negotiation tips.

“There is much more to writing a winning proposal than writing ability. It takes specific knowledge of what the government looks for in a proposal, and how they score the responses. Only businesses with this knowledge will score highest and win the contracts,” said Gloria Berthold Larkin, President of TargetGov. “This teleconference can help ensure that the time a business spends on its proposal is not wasted, and that a business can come out of the proposal process victorious.”

Expert speakers for this teleconference are Jack Peace, President and Founder of Pease Consulting, Mike Parkinson, founder of Billion Dollar Graphics, and Gloria Berthold Larkin, President of TargetGov.

Jack Pease is the President and Founder of Pease Consulting. Jack has over 20 years of IT and Business Process Outsourcing experience that spans the Federal, State and Local Governments, as well as the Commercial sector. He has managed a portfolio of IT accounts with a total contract value in excess of $100M.

Previously, Jack worked for two of the world’s largest Systems Integration and Consulting firms, CSC and EDS. He also worked for Mobil Oil Corporation, was a High School teacher and coach and a U.S Air Force Captain.

Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. As co-owner of 24 Hour Company, Mike leveraged his design experience to help his partners transform the company into an industry leader. In 2006, he founded Billion Dollar Graphics to offer articles, books, tools, and resources that provide secrets, tips, tricks, strategies, and best practices to non-designers and designers alike.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

Register at http://www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $97.00.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com

TargetGov’s “How to Do Business With the Government” Teleconference Scheduled

TargetGov’s national teleconference, “How to Do Business With the Government,” as a part of Global EntrepreneurshipWeek USA, will be held on Tuesday November 17, 2009. This teleconference, being offered at no cost, will teach how to start doing business with the U.S. Federal Government. Hear real-life experiences from business owners who started as very small businesses and have become multi-million dollar firms through government contracting. Customers will also receive a 40+ page Toolkit with even more detailed information about selling to the federal government.

Other covered topics include: how and where to register as a government contractor, where to find free help, counseling and business development assistance, how to determine if the government buys what you sell, how to locate and do business with the government agencies right in your own backyard, and how and where to find announcement of government contracts for your products and services.

“Virtually every product and service is used by the Federal Government. This teleconference is perfect for business owners looking to grow their businesses, or get involved in government contracting, or even those interested in starting a small business,” said Gloria Berthold Larkin, President of TargetGov, and expert speaker for this teleconference. “There is no reason to not explore tapping into this market, because it is absolutely perfect for buy from small business.”

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

TargetGov is one of the organizations joining together in an unprecedented effort to inspire and encourage young people to consider entrepreneurship as a career choice and to celebrate America’s unique culture of inventiveness during Global EntrepreneurshipWeek USA, November 16 - 22, 2009.

To register at no cost, visit http://www.targetgov.com, or call toll-free at 1-866-579-1346.

About Global EntrepreneurshipWeek USA:
Global EntrepreneurshipWeek USA will include events and activities in communities across the country to inspire, educate and prepare young people, primarily ages 14 to 25, to be America’s next great entrepreneurs and innovators. With the theme, “What’s Your Big Idea? Take it On!” the initiative is designed to serve as an inspiration for young people to think creatively and to turn their ideas into action – whether that means starting a new business, developing an innovation for an existing company or solving a problem that makes society better. Official events are being planned in cities across the country, culminating in Washington, D.C, where the focus will be on the importance of policy to the nation’s entrepreneurs.

For more information about Global EntrepreneurshipWeek USA, visit the web site: http://www.entrepreneurshipweekusa.com.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com .

National Teleconference Offers Insight and Timely Advice About Successful Sales Strategies That Win Government Contracts

The National Teleconference, “SUCCESSFUL SALES STRATEGIES THAT WIN GOVERNMENT CONTRACTS” will be held Thursday, October 15, 2009. Registration is available at http://www.targetgov.com.

Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market. Successful contractors know that the federal market demands different sales strategies and processes compared to the commercial market. Registrants dial into a central phone line to discover the strategies and tactics that work.

“Many businesses struggling right now, but those doing business with the government are getting more contracts and hiring more people.. Using the tips in this teleconference, a business can turn the Federal Government into their client by learning how to sell to the government and why it is so different from corporate sales.” said Gloria Berthold Larkin, President of TargetGov.

Critical topics covered in this teleconference include: Why Government Sales is Different from Commercial Sales, How to Create an Effective "Elevator Speech" for Federal Decision Makers, Tactics That Open the Doors to Business, Tactics To Avoid That Prevent Success, and How to Identify and Obtain Meetings with Key Decision-Makers.

The cost for the live teleconference and the 62 page exclusive TargetGov Toolkit created specifically for this teleconference is $97.00. The Toolkit details what a business person needs to know to build government business including: Business Builder Checklist, a Five Step Guide to Sales Success in the Federal Government Market, hundreds of contacts in federal agencies including names, emails and phone numbers, Annual Budget Forecast Information and the Top 10 Mistakes to Avoid.

The featured speakers are nationally recognized experts and authors, Gloria Berthold Larkin, President of TargetGov and Beth Goldstein, President of Marketing Edge Consulting Group.

Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts. With 25 years of entrepreneurial sales and marketing experience, Beth helps business owner answer the questions that keep them up at night including: “What can I do to increase profit and revenue?”, “How do I improve customer loyalty?” and “What’s the best proactive approach to winning new customers?”

About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com or www.VeteransBusinessGuide.com

About Marketing Edge Consulting Group:
Based outside of Boston, MA, Marketing Edge’s goal is to help each client turn their business vision into reality. Through research, surveys, interviews and one-on-one conversations with our clients’ customers, prospects and business partners, we help business owners develop and launch targeted sales and marketing programs that generate revenue, increase loyalty and improve their bottom line. Services range from sales and marketing engagements, coaching services, customized training programs, market research/surveys, sales development and product rollouts. Marketing Edge was founded by Beth Goldstein, adjunct professor at Boston University and author of “The Ultimate Small Business Marketing Toolkit (McGraw-Hill)” Visit: www.m-edge.com or www.MyMarketingGoals.com for more information.

Tuesday, July 07, 2009

Writing Winning Proposals Teleconference Now Available for Download

TargetGov’s national teleconference, “Writing Winning Proposals,” is now available in an MP3 audio download. In addition to the MP3 audio file, customers will receive a 40 page Toolkit, in PDF format. These two files cover the skills necessary to respond convincingly to an RFP or task order requirement, as well as the top five reasons for failure, how to prepare for oral presentations, how to request a debrief and what to expect, and determining if a protest is a viable option.

Other covered topics include: the personnel required to write winning proposals, a timeline for the proposal process, uniform proposal format, solicitation and contract types, go-no go decision tips, solicitation analysis, understanding the grading system, costing and pricing tips, and writing and negotiation tips.

“There is much more to writing a winning proposal than writing ability. It takes specific knowledge of what the government looks for in a proposal, and how they score the responses. Only businesses with this knowledge will score highest and win the contracts,” said Gloria Berthold Larkin, President of TargetGov.

Expert speakers for this teleconference are Jack Peace, President and Founder of Pease Consulting, Mike Parkinson, founder of Billion Dollar Graphics, and Gloria Berthold Larkin, President of TargetGov.

Jack Pease is the President and Founder of Pease Consulting. Jack has over 20 years of IT and Business Process Outsourcing experience that spans the Federal, State and Local Governments, as well as the Commercial sector. He has managed a portfolio of IT accounts with a total contract value in excess of $100M.

Previously, Jack worked for two of the world’s largest Systems Integration and Consulting firms, CSC and EDS. He also worked for Mobil Oil Corporation, was a High School teacher and coach and a U.S Air Force Captain.

Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. As co-owner of 24 Hour Company, Mike leveraged his design experience to help his partners transform the company into an industry leader. In 2006, he founded Billion Dollar Graphics to offer articles, books, tools, and resources that provide secrets, tips, tricks, strategies, and best practices to non-designers and designers alike.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

The MP3 and Toolkit download is available at http://www.targetgov.com/, or by calling toll-free at 1-866-579-1346, for only $39.95.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.targetgov.com/

Bid No Bid Decision Process Teleconference Now Available for Download

TargetGov’s national teleconference, “Bid No Bid Decision Process,” is now available in an MP3 audio download. In addition to the MP3 audio file, customers will receive a 50+ page Toolkit, in PDF format, detailing one of the most important but least practiced steps to winning government contracts: using an informed bid-no bid decision process. This MP3 will teach business owners and executives the 20 steps required for a solid bid no-bid decision process, who should be involved, what a decision timeline looks like, and critical questions.

Other topic covered include: reasons not to bid on a contract, government bid win probabilities, bid-no bid decision questions, and post-award recommendations. The accompanying toolkit also includes a bid-no bid timeline as well as a sample opportunity and relationship building process, plus much more.

“This teleconference is perfect for all those involved in proposals and bids,” said Gloria Berthold Larkin, President of TargetGov, adding, “a business is not likely to win a government bid by submitting a blind bid with little or no knowledge of or exposure to the client. This teleconference helps teach the process necessary to focus on the bids a company is most likely to win. This information can save any business hundreds of hours of wasted effort.”

The expert speaker of this teleconference is Gloria Berthold Larkin, President of TargetGov and national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

The MP3 and Toolkit download is available at www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $39.95.

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com

How To Create a Powerful Capability Statement Teleconference Now Available for Download

TargetGov’s national teleconference, “How to Create a Powerful Capability Statement,” is now available in an MP3 audio download. In addition to the MP3 audio file, customers will receive a 63 page Toolkit, in PDF format, detailing a sample Capability Statement, specific instructions to craft a business’s best development tool, and over 200 contacts within federal agencies to which to send it. A well done Capability Statement will open doors to great business opportunities, while a poorly done Capability Statement will slam the door shut before a business can reach square one. This teleconference will ensure that doors are always open for business.

Topics covered include: the five key mistakes contractors make in their Capability Statement, the key features of a great Capability Statement, how to create a Capability Statement that can be used for more than one agency or prime contractor, the differences between Core Competencies and Differentiators, the ideal length of a Capability Statement, and the difference between a Capability Statement and a Capability Brief, and when to use each.

“The ideas given on setting up the core competency section were the most useful for us. They were ones that we had overlooked… The template was very helpful and, obviously, all the contacts listed are wonderful!” said C. Hashim, President of a government contracting firm. D. Harvey, business development director at a services provider added, “the teleconference was very helpful...With the guidance [the teleconference] gave and [now] having the handbook will give me the help that I need to put it together. I also saw what we need to work on to give us an “edge” that we so desperately need.”

The expert speaker of this teleconference is Gloria Berthold Larkin, President of TargetGov and national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

“A Capability Statement is now a required tool in order to do business with government agencies. Those firms that create targeted Capability Statements will be much more successful that those who have poor ones. This teleconference will make sure that a business makes a powerful first impression,” said Gloria Berthold Larkin.

The MP3 and Toolkit download is available at www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $39.95.

About TargetGov:TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com