Friday, September 18, 2009
Uncovering BRAC-Related Business Opportunities in Arlington VA
“BRAC continues to be an economic engine for the businesses that can identify specific opportunities and understand the maze of federal contracting. This session will open the door to current and upcoming contracts right here in the local area.” said Gloria Berthold Larkin, President, TargetGov.
Attend this event to learn actionable information detailing specific contracting opportunities, what contract vehicles and processes are used, how to locate decision-makers, how to build relationships and improve your chances of winning BRAC contracts. Mr. Kenneth “Mitch” Mitchell, the Director of Contracting from Ft. Myer/Henderson Hall will also be on hand to discuss current contracting opportunities in Arlington.
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
To register online, visit: http://www.arlingtonvirginiausa.com/bizlaunch/events. For more information contact Adam Beebe: abeebe@arlingtonva.us or (703) 418-1134
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com
Thursday, September 17, 2009
WIPP Updates
For nine years, the women's procurement program has suffered from inaction and/or unacceptable proposals by the SBA on implementation. If put into place, a woman's procurement program, would assist federal agencies meeting the 5% goal for women owned small businesses. Federal agencies have never met the 5% goal set by Congress. However, the SBA, led by Administrator Karen Mills is working to propose a new program and a simultaneous withdrawal of the program proposed by President Bush in 2008. The SBA hopes to have a program in place by the end of the year. Unlike the prior proposed program under President Bush, the program will not contain onerous requirements such as a finding of discrimination by federal agencies. It is expected that the SBA will take another look at the Rand disparity study and expand the eligible industries to more than the four industries proposed by Bush.
E-Verify Required for Federal Contractors
A recent ruling by a U.S. District Court upheld the executive order issued by former President George W. Bush requiring federal contractors to use E-Verify, which was a voluntary system. The order primarily affects federal contractors who are awarded a new contract after September 8, 2009, that includes the Federal Acquisition Regulation (FAR) E-Verify clause. As of September 8, federal contractors must use the free E-Verify system, administered by the U.S. Department of Homeland Security (DHS) and the Social Security Administration (SSA), to electronically verify the employment eligibility of all new employees hired during the contract term and current employees assigned to work on the contract.
On September 4, a U.S. District Court Judge rejected an effort by the U.S. Chamber of Commerce and other business groups, to delay the rule from taking effect while a federal appeal is pending. The U.S. Fourth Circuit Court of Appeals denied a similar motion on September 9th. The plaintiffs are still considering an appeal.
Monday, September 14, 2009
Veterans continue serving their country as vendors
Click here to learn some of the many reasons why the government needs the help of veterans.
Wednesday, September 09, 2009
National Teleconference Offers Insight and Timely Advice About Winning Stimulus Spending Contracts in North Carolina
Right now is a unique time in our country’s economic history, especially in government contracting, thanks to the American Recovery and Reinvestment Act. Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market, and now there is more revenue to be had than ever before.
“Many businesses are struggling right now, but those doing business with the government are getting more contracts and hiring more people. Using the tips in this teleconference, a business can turn the Federal Government into their client, and ensure that their share of the available stimulus dollars,” said Gloria Berthold Larkin, President of TargetGov.
Critical topics covered in this teleconference include: How the Stimulus Contracts differ from other contracts, Who the decision makers are, How to reach those decision makers, and What contract vehicles these decision makers are using to make purchases quickly. This teleconference will focus these topics around the North Carolina region, offering specific incite on North Carolina stimulus contracts.
The cost for attending this live teleconference, as well as receiving the 62 page exclusive TargetGov Toolkit created specifically for this teleconference, is FREE. Simply visit http://www.targetgov.com/ and register.
The featured speaker for this teleconference is nationally recognized expert and author, Gloria Berthold Larkin, President of TargetGov. Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts.
About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com or www.VeteransBusinessGuide.com
Wednesday, September 02, 2009
National Teleconference Offers Insight and Timely Advice About Winning Stimulus Spending Contracts
Right now is a unique time in our country’s economic history, especially in government contracting, thanks to the American Recovery and Reinvestment Act. Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market, and now there is more revenue to be had than ever before.
“Many businesses are struggling right now, but those doing business with the government are getting more contracts and hiring more people. Using the tips in this teleconference, a business can turn the Federal Government into their client, and ensure that their share of the available stimulus dollars,” said Gloria Berthold Larkin, President of TargetGov.
“As the federal economic stimulus legislation and the funding associated with it should also stimulate the economies of minority communities, this teleconference is an invaluable resource that Black entrepreneurs can use to obtain the knowledge to secure contracting opportunities within their own states,” said Clay Hammond, Chairman of the National Alliance of African American Chambers.
Critical topics covered in this teleconference include: How the Stimulus Contracts differ from other contracts, Who the decision makers are, How to reach those decision makers, and What contract vehicles these decision makers are using to make purchases quickly.
The cost for attending this live teleconference, as well as receiving the 62 page exclusive TargetGov Toolkit created specifically for this teleconference, is FREE. Simply visit http://www.targetgov.com/Content.asp?id=2788 and register.
The featured speaker for this teleconference is nationally recognized expert and author, Gloria Berthold Larkin, President of TargetGov. Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts.
About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com or http://www.VeteransBusinessGuide.com
Friday, August 28, 2009
TargetGov’s “How to Win Stimulus Spending Contracts” Teleconference and Instructional Toolkit Now Available for Download
Critical topics covered in this teleconference include: How the stimulus contracts differ from other contracts, who the decision makers are, how to reach those decision makers, and what contract vehicles these decision makers are using to make purchases quickly.
“Many businesses are struggling right now, but those doing business with the government are getting more contracts and hiring more people. Using the tips in this teleconference, a business can turn the Federal Government into their client, and open the door to their share of the available stimulus dollars,” said Gloria Berthold Larkin, President of TargetGov.
The expert speaker for this teleconference is Gloria Berthold Larkin, President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
The MP3 and Toolkit download is available for only $39.95 at http://www.targetgov.com or by calling toll-free 1-866-579-1346.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com.
Thursday, August 27, 2009
TargetGov’s “Teaming: How to Find Teaming Partners” Teleconference Scheduled
Other covered topics include: Teaming agreements, the pros and cons of teaming, joint ventures, 8(a) set asides for joint ventures, trends in teaming, and the scope of subcontracting agreements.
“Government contracts now require specific teaming processes, procedures and agreements,” said Gloria Berthold Larkin, President of TargetGov. “Teaming is a very logical business development strategy for any upcoming business, and this teleconference will clearly outline exactly how to begin.”
The expert speakers for this teleconference are Pamela Mazza, managing partner at Piliero Mazza PLLC, and Gloria Berthold Larkin, President of TargetGov.
Pamela J. Mazza is the managing partner at PilieroMazza PLLC. She has 20 years experience advising clients on all aspects of government contracts law and represents clients before government agencies and contract review boards in bid protests, size standard challenges, teaming agreements and joint venture issues. In addition, Ms. Mazza counsels clients on corporate issues including corporate formation and restructuring, shareholder agreements, and trade secrets protection. She also represents trade associations and corporations before Congress and the Administration. She is admitted to practice law in the District of Columbia and Virginia, as well as before the U.S. Supreme Court, the U.S. Court of Federal Claims and various other federal courts. She also practices before the General Accountability Office and the agency Boards of Contract Appeals.
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy, a nation non-partisan membership organization. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
The cost to register is $97.00 and includes the 55 page Toolkit. Register at http://www.targetgov.com, or by calling toll-free at 1-866-579-1346.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com
Wednesday, August 26, 2009
Capability Statements for Government Contractors
Monday, August 24, 2009
TargetGov Celebrates the Vital Role Entrepreneurs Play in Innovation, Job Creation and Economic Recovery as a Partner in Global Entrepreneurship Week
This November, young people around the globe will get together to change the world. To celebrate the vital role entrepreneurs play in innovation, job creation and economic recovery, TargetGov is participating in Global Entrepreneurship Week on Nov. 16 – 22, 2009 to inspire, connect, mentor and engage young people.
As a part of Global Entrepreneurship Week, TargetGov will hold a No-Cost teleconference, “How To Do Business With The World's Fortune One Customer,” on November 17, 2009 to learn about how you can start doing business with the U.S. Federal Government. Hear real-life experiences from business owners who started as very small businesses and have become multi-million dollar firms through government contracting.
Co-founded in 2008 by the Ewing Marion Kauffman Foundation in the United States and Make Your Mark, a business-led government-backed campaign in the United Kingdom, Global Entrepreneurship Week will connect young people through local, national and global activities designed to help them explore their potential as self-starters and innovators. Students, educators, entrepreneurs, business leaders, employees, non-profit leaders, government officials and others will participate in a host of activities that include virtual and face-to-face events, large-scale competitions and intimate networking gatherings.
In 2009, the Week is estimated to exceed the 3 million people and 8,800 organizations around the globe that participated in the inaugural Global Entrepreneurship Week in 2008. Already, more than 650 organizations in more than 80 countries have signed up.
“I think it is important for TargetGov to participate in events, such as Global Entrepreneurship Week, because getting young people involved in small business leads to innovation, and especially in these tough economic times, that is truly what’s needed,” said Gloria Berthold Larkin, President of TargetGov. “Plus, I believe it is important that we try to instill in young people how important their contributions to business can be, no matter their age.”
“The world knows that entrepreneurship is the key to economic recovery, and the next generation of innovators holds that key,” said Carl Schramm, president and CEO of the Kauffman Foundation. “Now more than ever, we need to unleash the creativity and ingenuity of our youth by engaging them in the endless possibilities of entrepreneurship.”
To register for this teleconference, visit http://www.targetgov.com and sign up, or call toll-free 1-866-579-1346.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com
About Global Entrepreneurship Week
With the goal to inspire young people to embrace innovation, imagination and creativity, Global Entrepreneurship Week will encourage youth to think big, turn their ideas into reality, and make their mark. From Nov. 16-22, 2009, millions of young people around the world will join a growing movement to generate new ideas and seek better ways of doing things. Tens of thousands of activities are being planned in dozens of countries. Global Entrepreneurship Week is founded by the Ewing Marion Kauffman Foundation and the Make Your Mark campaign. For more information, visit www.unleashingideas.org, and follow @unleashingideas on Twitter.
Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has approximately $2 billion in assets. For more information, visit www.kauffman.org, and follow @kauffmanfdn on Twitter.
Make Your Mark
Make Your Mark is the campaign to give young people in the UK the confidence, skills and ambition to be enterprising - to have ideas and make them happen. Run by Enterprise Insight, which was founded by the four leading UK business membership organizations – the British Chambers of Commerce, the CBI, the Federation of Small Businesses and the Institute of Directors. Their Director-Generals sit on our board, which is chaired by entrepreneur Peter Jones, from BBC’s Dragon’s Den. It is supported by the Department for Business, Innovation and Skills andendorsed by the Prime Minister, Gordon Brown. www.makeyourmark.org.uk
Tuesday, August 18, 2009
Avoid These Government Contracting Mistakes
When trying to enter the federal marketplace as a government contractor, it is important to present your company in as professional and knowledgeable of a manner as possible. The mistakes noted below scream “novice” and will close the door on your success.
- Don’t try to market to every federal agency that MAY be a potential customer. Instead, target the top 5 or 10 agencies.
- Don’t bid on every contract. Pick and choose those that you can effectively manage. Companies have gone out of business “winning” contracts they cannot perform.
- Do not try to be all things to all people. If you go outside your core competency, be prepared to lose focus and confuse your buyers and program managers.
- Do not rely on electronic communications 100% of the time. It is impossible to give a warm handshake in an email. The people you want to do business with want to get to know you. Personally.
- Do not ignore the associations and organizations in which your market participates. Become a member. Be seen where they are seen. Do everything you can to build relationships.
- Do not assume that your web site is 100% government contact and contract-friendly. Government procurement personnel, program managers and end users should be able to see that you are ready to do business on their terms right from the home page. And it goes without saying – your email should reflect your web site, never use a free or non-professional domain name. You may have a multimillion-dollar company, but if you are using something like doug123@yahoo.com or anything@aol.com, you will be perceived as a non-professional.
- Do not expect people to stay year to year. Realize that turnover in government procurement exceeds 40% a year. The people you knew last year may not be there this year. You have to maintain regular contact and take the time to build new relationships when needed.
- Do not expect contracting officers to make it easy for you. Instead, go out of your way to make their job as easy as possible. Do your research and be totally prepared at each point of contact – claiming ignorance is a huge turnoff to doing business.
- Do not expect “low hanging fruit.” It takes time. You may be lucky enough to pick some low hanging fruit, but don’t bet the farm on it. Plan for a 12 to 18 or even 24-month business development cycle.
- Do not be inconsistent. Pleasant persistence pays. Be in touch regularly. Take the time to touch base. If you don’t your competition will.
Government contracting is a complicated process, and successful business development is key to creating the relationships that will open the door to winning contracts. Invest the time to learn the ropes for business development success.
For more information visit http://www.targetgov.com.
Monday, July 27, 2009
TargetGov’s National Veterans Teleconference Scheduled
Other covered topics by this teleconference include: 13 Steps On How To Do Business With The Government, Registrations Required for Federal Government Contracting, The Department of Veterans Affairs, U.S. Army Medical Research and Materiel Command, The Ft Detrick Business Development Office, The Department of Veterans Affairs, and an Introduction to Business Development for the Federal Government Market.
“Any veteran entrepreneur in this country, or any employee of one, can benefit tremendously from this teleconference. Without this information, breaking into government contracting can seem lengthy and impossible. With this information however, becoming a contractor of the world’s Fortune One customer can become a reality,” said Gloria Berthold Larkin, the expert speaker for this teleconference.
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
Said Jon Bailey, President, Wood Street, Inc.: “If you need to do business with the Federal Government, you need to connect with Gloria. Gloria has her finger on the pulse of marketing and selling to the Feds.”
To register, visit http://www.targetgov.com, or by calling toll-free at 1-866-579-1346, at no cost.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com
TargetGov’s Writing Winning Proposals Teleconference Scheduled
Other covered topics include: the personnel required to write winning proposals, a timeline for the proposal process, uniform proposal format, solicitation and contract types, go-no go decision tips, solicitation analysis, understanding the grading system, costing and pricing tips, and writing and negotiation tips.
“There is much more to writing a winning proposal than writing ability. It takes specific knowledge of what the government looks for in a proposal, and how they score the responses. Only businesses with this knowledge will score highest and win the contracts,” said Gloria Berthold Larkin, President of TargetGov. “This teleconference can help ensure that the time a business spends on its proposal is not wasted, and that a business can come out of the proposal process victorious.”
Expert speakers for this teleconference are Jack Peace, President and Founder of Pease Consulting, Mike Parkinson, founder of Billion Dollar Graphics, and Gloria Berthold Larkin, President of TargetGov.
Jack Pease is the President and Founder of Pease Consulting. Jack has over 20 years of IT and Business Process Outsourcing experience that spans the Federal, State and Local Governments, as well as the Commercial sector. He has managed a portfolio of IT accounts with a total contract value in excess of $100M.
Previously, Jack worked for two of the world’s largest Systems Integration and Consulting firms, CSC and EDS. He also worked for Mobil Oil Corporation, was a High School teacher and coach and a U.S Air Force Captain.
Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. As co-owner of 24 Hour Company, Mike leveraged his design experience to help his partners transform the company into an industry leader. In 2006, he founded Billion Dollar Graphics to offer articles, books, tools, and resources that provide secrets, tips, tricks, strategies, and best practices to non-designers and designers alike.
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
Register at http://www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $97.00.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com
TargetGov’s “How to Do Business With the Government” Teleconference Scheduled
Other covered topics include: how and where to register as a government contractor, where to find free help, counseling and business development assistance, how to determine if the government buys what you sell, how to locate and do business with the government agencies right in your own backyard, and how and where to find announcement of government contracts for your products and services.
“Virtually every product and service is used by the Federal Government. This teleconference is perfect for business owners looking to grow their businesses, or get involved in government contracting, or even those interested in starting a small business,” said Gloria Berthold Larkin, President of TargetGov, and expert speaker for this teleconference. “There is no reason to not explore tapping into this market, because it is absolutely perfect for buy from small business.”
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
TargetGov is one of the organizations joining together in an unprecedented effort to inspire and encourage young people to consider entrepreneurship as a career choice and to celebrate America’s unique culture of inventiveness during Global EntrepreneurshipWeek USA, November 16 - 22, 2009.
To register at no cost, visit http://www.targetgov.com, or call toll-free at 1-866-579-1346.
About Global EntrepreneurshipWeek USA:
Global EntrepreneurshipWeek USA will include events and activities in communities across the country to inspire, educate and prepare young people, primarily ages 14 to 25, to be America’s next great entrepreneurs and innovators. With the theme, “What’s Your Big Idea? Take it On!” the initiative is designed to serve as an inspiration for young people to think creatively and to turn their ideas into action – whether that means starting a new business, developing an innovation for an existing company or solving a problem that makes society better. Official events are being planned in cities across the country, culminating in Washington, D.C, where the focus will be on the importance of policy to the nation’s entrepreneurs.
For more information about Global EntrepreneurshipWeek USA, visit the web site: http://www.entrepreneurshipweekusa.com.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.TargetGov.com .
National Teleconference Offers Insight and Timely Advice About Successful Sales Strategies That Win Government Contracts
Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market. Successful contractors know that the federal market demands different sales strategies and processes compared to the commercial market. Registrants dial into a central phone line to discover the strategies and tactics that work.
“Many businesses struggling right now, but those doing business with the government are getting more contracts and hiring more people.. Using the tips in this teleconference, a business can turn the Federal Government into their client by learning how to sell to the government and why it is so different from corporate sales.” said Gloria Berthold Larkin, President of TargetGov.
Critical topics covered in this teleconference include: Why Government Sales is Different from Commercial Sales, How to Create an Effective "Elevator Speech" for Federal Decision Makers, Tactics That Open the Doors to Business, Tactics To Avoid That Prevent Success, and How to Identify and Obtain Meetings with Key Decision-Makers.
The cost for the live teleconference and the 62 page exclusive TargetGov Toolkit created specifically for this teleconference is $97.00. The Toolkit details what a business person needs to know to build government business including: Business Builder Checklist, a Five Step Guide to Sales Success in the Federal Government Market, hundreds of contacts in federal agencies including names, emails and phone numbers, Annual Budget Forecast Information and the Top 10 Mistakes to Avoid.
The featured speakers are nationally recognized experts and authors, Gloria Berthold Larkin, President of TargetGov and Beth Goldstein, President of Marketing Edge Consulting Group.
Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts. With 25 years of entrepreneurial sales and marketing experience, Beth helps business owner answer the questions that keep them up at night including: “What can I do to increase profit and revenue?”, “How do I improve customer loyalty?” and “What’s the best proactive approach to winning new customers?”
About TargetGov:
TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com or www.VeteransBusinessGuide.com
About Marketing Edge Consulting Group:
Based outside of Boston, MA, Marketing Edge’s goal is to help each client turn their business vision into reality. Through research, surveys, interviews and one-on-one conversations with our clients’ customers, prospects and business partners, we help business owners develop and launch targeted sales and marketing programs that generate revenue, increase loyalty and improve their bottom line. Services range from sales and marketing engagements, coaching services, customized training programs, market research/surveys, sales development and product rollouts. Marketing Edge was founded by Beth Goldstein, adjunct professor at Boston University and author of “The Ultimate Small Business Marketing Toolkit (McGraw-Hill)” Visit: www.m-edge.com or www.MyMarketingGoals.com for more information.
TargetGov Partners With The Center for Business and Technology Development to Present Fall 2009 Government Contracting Institute Seminar Series
The seminars will be held at The Center for Business and Technology Development, 9250 Bendix Road, North, Columbia, MD 21045. Space is limited to ensure an optimal learning environment. Pre-Registration is required for all seminars. To register or learn more, please contact The Center for Business and Technology Development at 410-313-6550 or visit https://www.center-tech.biz/events/index.cfm?mode=registration_selection.
The schedule for the seminar series as is follows:
Class 101: Introduction to Government Contracting
Tuesday, September 15, 2009, 8:30 a.m. – 12:00 noon
This morning session is geared toward existing and new businesses who want to sell their products or services to federal, state, county and other government agencies. This is a $500+ billion market, $21 billion of which goes to Maryland-based companies of all sizes every year. The course is a concise introduction to government contracting. Participants will learn the required registrations, the basis of contracting law, rules, and key players involved in contracting. Participants will also learn the types of contracts, their uses, and an introduction to how the Federal Acquisition Regulations (FAR) control how contracts are written, advertised, competed and awarded.
Class 102: Getting Certified, Is it Right for Your Company?
Tuesday September 15, 2009, 1:00 p.m. – 4:30 p.m.
Learn the basics of certification: what is certification, who qualifies, what certifications are available at the federal, state, and county government levels, what are the benefits, what is the process to get certified, the timeline, and what agencies use certified companies. We cover certifications for businesses owned by: women, veterans, and minorities, as well as geographic and other small business certifications including 8(a), HUBzone, SDB, WBE, MBE, SDVOB, and others.
Class 201: Getting and Using Your GSA Schedule
Tuesday, September 29, 2009, 1:00 p.m. – 4:30 p.m.
The GSA Schedule is one of the most powerful business tools you can have when doing business with the Federal Government. In this class, we will give you the information you need to know about the GSA schedule process and how to win the contract. Specific topics to be covered are:
· Overview of the GSA Schedule
· Scope of Services and Products
· The Importance of the GSA Schedule
· Benefits of the GSA Schedule for Agencies/Contractors
· The GSA Schedule Process
· GSA Schedule Pricing Strategies
Class 301: Marketing Your Business to Win Government Contracts
Tuesday, October 6, 2009, 8:30 a.m. – 12:00 noon
This program focuses on a specifically detailed process of identifying your target market, learning about the strategies involved in being a prime or a subcontractor, teaming, mentor-protégé programs, evaluation of opportunities including Requests for Information, Requests for Quotes, Requests for Bids, Sole Source Contracts, the bid/no bid decision making process, purchase thresholds, simplified acquisitions, and how market intelligence can build your pipeline. Registrants will receive a Capability Statement Template and other important marketing materials recommendations.
Class 302: The Business of BRAC and Stimulus Opportunities
Tuesday, October 6, 2009, 1:00 p.m. – 4:30 p.m.
The Base Realignment and Closure (BRAC) process and the Stimulus Program translates to billions in contracting opportunities for the businesses that know how to find, capture, and perform for these special operations. Attend this information packed workshop to find out how to open the door to construction, IT, services, consulting, and products and materials needed to complete the largest people transfer, construction, and services programs in US history.
Class 401: Proposal Writing to Win Contracts
Tuesday, October 20, 2009, 8:30 a.m. – 12:00 noon
This seminar provides attendees the skills necessary to respond convincingly to an RFP or task order requirement. The focus is on understanding what government evaluators want to see, structuring the response so that they find it easily, as well as ensure that government evaluators find what they read to be both compliant and compelling. We will also cover the top five reasons for failure, how to prepare for oral presentations, how to request a debrief and what to expect, and determining if a protest is a viable option.
Class 501: Contract Management for Federal Contracts
Tuesday, October 20, 2009, 1:00 p.m. – 4:30 noon
This session will discuss the techniques to manage contract delivery, budget, staffing, risk, and quality while fostering the client relationship; being responsive to needs of project staff, meeting company financial and project goals, creating third party relationships to add value or fill gaps, and understanding differences between risks and threats, and how to manage risk and avoid threats. We will review contract types, the differences and challenges associated with each, identify the stakeholders associated with each project, and how to deal with their expectations.
Class 601: Accounting for Government Contractors
Tuesday, October 27, 2009, 8:30 a.m. – 12:00 noon
Government contracting requires very specific setup, systems, reports, processes, and tracking. Attend this session to understand government cost accounting standards, pricing strategies, discussion of software applications including QuickBooks and other alternatives, and audit preparation. Who should attend? Accountants, CPAs, bookkeepers, CFOs, and any business owner who wants to win government contracts, be profitable, and satisfy all federal accounting requirements.
Class 602: Legal Requirements (FAR) for Government Contractors
Tuesday, October 27, 2009, 1:00 p.m. – 4:30 p.m.
The federal government has incorporated very specific legal requirements into every aspect of government contracting, from the initial budget process, to identifying the acquisition process, methods of payment, contractor eligibility, prime and subcontracting issues, small business programs, communications during the lifecycle of an opportunity, contractor debarment procedures and more. Attend this special session to learn how to translate legalese into understandable terminology, how the Federal Acquisition Regulations (FAR) clauses can cost you the contract, or worse, put you out of business. Most importantly, learn how to perform within the legal limits of a proposal and contract.
Class 701: Security Clearances
Tuesday, November 3, 2009, 8:30 a.m. – 12:00 noon
Attendees will learn what a security clearance is, types of clearances, the procedures and requirements for obtaining a facility and personnel security clearance, which agencies require clearances, differing application processes required by various agencies, related timelines, what to do if you do not pass the first time, and the conditions that disqualify someone from receiving a security clearance.
About the Government Contracting Institute:
The Government Contracting Institute (GCI) offers businesses the opportunity to receive instruction from leaders in the government contracting market on topics such as getting registered as a contractor, certifications, business development, market research, proposal writing, oral presentations, accounting and legal issues, project and contract management, and security clearances. For more information about The Government Contracting Institute, please visit http://www.hceda.org/CBTD/programs.aspx.
About TargetGov:
TargetGov is a woman-owned business offering national business development and consulting services for companies that want to enter and become successful in the federal government contracting market. TargetGov offered the first national teleconference series highlighting government contracting processes, and its president, Gloria Berthold Larkin, teaches and speaks nationally about this unique market. She is author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” (book) and of many articles that have been published nationally and internationally. She has been interviewed on television and radio shows and has been quoted in national publications such as USA Today, Government Executive and Entrepreneur magazine. Visit: http://www.targetgov.com for more information.
About The Center for Business and Technology Development:
Founded in May 2000, the Center is dedicated to the discovery, stimulation, nurturing, growth, and success of entrepreneurship in Howard County. It has gained a national reputation for creating innovative programs to foster entrepreneurship in the greater Washington/Baltimore region. Among its many service offerings, the Center provides assistance to over 1,000 entrepreneurs annually through its Business Resource Center and facilities for NeoTech Incubator companies. A “one stop shop” for entrepreneurial services, the Center is one of the few facilities in the nation that combines a business incubator and business resource center under one roof. With the addition of the Howard Technology Council to encourage business growth and develop educational programs for the technology community, it makes The Center even more the place for small businesses to be in Howard County. For more information about The Center for Business and Technology Development, please visit www.thecenter.biz.
The Center for Business and Technology Development is part of the Howard County Economic Development Authority, a public-private partnership whose primary goal is to promote economic growth and stability by supporting existing businesses, targeting new businesses, and attracting corporate/regional headquarters. The Authority also maintains several programs aimed at the special needs of small, minority-owned, and agricultural business communities. Additionally, the Authority strives to preserve the distinctive quality of life in Howard County. The Authority can be reached on the Web at http://www.hceda.org.
Tuesday, July 07, 2009
Writing Winning Proposals Teleconference Now Available for Download
Other covered topics include: the personnel required to write winning proposals, a timeline for the proposal process, uniform proposal format, solicitation and contract types, go-no go decision tips, solicitation analysis, understanding the grading system, costing and pricing tips, and writing and negotiation tips.
“There is much more to writing a winning proposal than writing ability. It takes specific knowledge of what the government looks for in a proposal, and how they score the responses. Only businesses with this knowledge will score highest and win the contracts,” said Gloria Berthold Larkin, President of TargetGov.
Expert speakers for this teleconference are Jack Peace, President and Founder of Pease Consulting, Mike Parkinson, founder of Billion Dollar Graphics, and Gloria Berthold Larkin, President of TargetGov.
Jack Pease is the President and Founder of Pease Consulting. Jack has over 20 years of IT and Business Process Outsourcing experience that spans the Federal, State and Local Governments, as well as the Commercial sector. He has managed a portfolio of IT accounts with a total contract value in excess of $100M.
Previously, Jack worked for two of the world’s largest Systems Integration and Consulting firms, CSC and EDS. He also worked for Mobil Oil Corporation, was a High School teacher and coach and a U.S Air Force Captain.
Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. As co-owner of 24 Hour Company, Mike leveraged his design experience to help his partners transform the company into an industry leader. In 2006, he founded Billion Dollar Graphics to offer articles, books, tools, and resources that provide secrets, tips, tricks, strategies, and best practices to non-designers and designers alike.
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
The MP3 and Toolkit download is available at http://www.targetgov.com/, or by calling toll-free at 1-866-579-1346, for only $39.95.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit http://www.targetgov.com/
Bid No Bid Decision Process Teleconference Now Available for Download
Other topic covered include: reasons not to bid on a contract, government bid win probabilities, bid-no bid decision questions, and post-award recommendations. The accompanying toolkit also includes a bid-no bid timeline as well as a sample opportunity and relationship building process, plus much more.
“This teleconference is perfect for all those involved in proposals and bids,” said Gloria Berthold Larkin, President of TargetGov, adding, “a business is not likely to win a government bid by submitting a blind bid with little or no knowledge of or exposure to the client. This teleconference helps teach the process necessary to focus on the bids a company is most likely to win. This information can save any business hundreds of hours of wasted effort.”
The expert speaker of this teleconference is Gloria Berthold Larkin, President of TargetGov and national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
The MP3 and Toolkit download is available at www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $39.95.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com
How To Create a Powerful Capability Statement Teleconference Now Available for Download
Topics covered include: the five key mistakes contractors make in their Capability Statement, the key features of a great Capability Statement, how to create a Capability Statement that can be used for more than one agency or prime contractor, the differences between Core Competencies and Differentiators, the ideal length of a Capability Statement, and the difference between a Capability Statement and a Capability Brief, and when to use each.
“The ideas given on setting up the core competency section were the most useful for us. They were ones that we had overlooked… The template was very helpful and, obviously, all the contacts listed are wonderful!” said C. Hashim, President of a government contracting firm. D. Harvey, business development director at a services provider added, “the teleconference was very helpful...With the guidance [the teleconference] gave and [now] having the handbook will give me the help that I need to put it together. I also saw what we need to work on to give us an “edge” that we so desperately need.”
The expert speaker of this teleconference is Gloria Berthold Larkin, President of TargetGov and national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
“A Capability Statement is now a required tool in order to do business with government agencies. Those firms that create targeted Capability Statements will be much more successful that those who have poor ones. This teleconference will make sure that a business makes a powerful first impression,” said Gloria Berthold Larkin.
The MP3 and Toolkit download is available at www.targetgov.com, or by calling toll-free at 1-866-579-1346, for only $39.95.
About TargetGov:TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit www.TargetGov.com
Wednesday, July 01, 2009
July 2009 I.1.
July 1. What does this date mean to you?It can begin the second half of the year, six more months to go in 2009. Ho hum, time to go on vacation.
Or, if you are in government contracting business, you know you just entered the busiest, richest time of year, the last fiscal quarter. The rush is on because you know the federal fiscal year ends September 30, not Dec 31.
More business gets done in the next three months in federal contracting than any other time during the entire year! Informed business people are reaping the benefits of all their hard work in the next three months. This is the use-it-or-lose-it process at work.
This is the true test of your marketing strategy, because, remember, people do business with people they know and trust. Do the right people know you and your company? We can help.
We can help you:
- Be informed.
- Be strategic.
- Be selective.
- Work smart.
- Be a winner!
And by the way, if you do lose, make sure to request a debriefing and find out why you lost so that you can fix the issue, apply the improvements and win the next time. We can help with that too. Call us.
Here's to your success!
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