Thursday, September 27, 2012

Gloria Larkin Reviews Dr. Robert Frey's book, "Successful Proposal Strategies for Small Businesses"

TargetGov President, Gloria Larkin, has reviewed recent webinar host Dr. Robert Frey's  book, " Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition." You can see the review here on Amazon

The Review:
"Frey's book serves as a One-Stop-Shop for Winning New Business.
The deep value of this book is found in its practicality--it functions immediately as an essential guide to winning new business. The book assisted us in avoiding many of the pitfalls associated with pursuing Government, private-sector, and international business, and in the process, saved valuable bid-and-proposal money.
The 700+ page volume provides detailed materials for business development, capture management, and proposal development requirements that are easily understood and immediately applicable. I liked the field-proven, direct experience-based examples, checklists, templates, and schedules throughout the book. The DVD with all of the soft copies was a time saver-- a real find!
This book helps proposal professionals:
-Build a fully compliant Cost/Price Volume
-Develop customer-focused technical, management, transition, and past performance solutions
-Provide evidence of Significant Strengths, the precise elements that the Federal Government will look for and assess during the formal evaluation of your proposal
-Construct compelling "Understanding" and "Approach" sections of your proposal to achieve a maximum score
-Generate key conceptual graphics early in the proposal development lifecycle to help guide your thinking and writing
-Write proposal sections effectively and efficiently--with clear focus on tangible and intangible benefits to the customer's mission and evolving business requirements
This updated volume is a roadmap to winning proposals and worth the investment."

Major Announcement Coming at bwtech@UMBC’s CyberTini!

TargetGov will have a major announcement at the CyberTini Networking happy Hour this Thursday September 27th, 2012. The event, sponsored by TargetGov, bwtech@UMBC and Economic Alliance of Greater Baltimore, will bring together the hottest Cyber Security Startups and over 100 leaders in Cyber Security for cocktails and networking.

The major announcement will deal with the future of TargetGov and the advancement and growth of the company as a whole. We are extremely proud of our progress so far and we are eagerly awaiting the future of the company where we can continue to grow and help companies who wish to tackle the federal marketplace.

The CyberTini event was started last August to promote a new networking event and a beverage actually named the “CyberTini” was introduced to support people in the Maryland Cyber Industry.

Click here to attend the CyberTini, just change the name from Gloria Larkin to yours and register!

Tuesday, September 25, 2012

Give Me 5 Webinar from WIPP, “Planning for FY 2013 DOD Business Opportunities”

On Wednesday, October 10th, 2012 from 3-4pm ET, 12-1pm PT Women Impacting Public Policy (WIPP) will host a Give Me 5 webinar titled, “Planning for FY 2013 Department Of Defense Business Opportunities.” The Course Instructor for this webinar is TargetGov President and WIPP Educational Foundation Board Member Gloria Larkin, a nationally-known expert in the federal marketplace.

This webinar focuses on the spending changes affecting the Department of Defense (DOD) in all industries and market segments.  “Despite the budget reductions making waves in the news, the DOD will continue to spend hundreds of billions of dollars for products and services” says subject matter expert, Gloria Larkin. “It is imperative that vendors plan for a change in strategy and tactics to stay ahead of the spending curve.”

Topics covered in the webinar include:

•    Spending changes affecting the DOD
•    Resources for accurate budgets and forecasts
•    How small business will be impacted
•    The DOD mentor-protégé program
•    Tips tailoring your business profile to the revised needs of the DOD

Click here for more information and to register for the webinar.

Gloria Larkin, National Marketing and Business Expert, is President of Marketing Outsource Associates, Inc. (MOA) and its division, TargetGov. The TargetGov division focuses on government procurement and related business development and marketing services including minority certification services, contract development, proposal management, contract administration and expert federal contracting services. Gloria Larkin has been interviewed on MSNBC, quoted in the Wall Street Journal and TheStreet.com and is the author of two books: “The Basic Guide To the U.S. Federal Government” (book & Kindle) and “The Veterans Business Guide: How to Build a Successful Government Contracting Business” now in the fourth printing (book & Kindle).


WIPP’s mission is to be a voice for women in business as a national public policy organization that advocates for and teaches women and minorities in business about the legislative processes of our nation. It creates opportunities, forges alliances between businesses, and makes a powerful impact on Capitol Hill and with the Administration.

WIPP represents nearly one million members of all political affiliations. The organization strives to be nonpartisan and welcoming to all women in business. This nonpartisan approach to an organization allows WIPP to create a concise, clear message to try and have the greatest possible impact for women-owned business.

The Give Me 5 program was created by WIPP and American Express OPEN to provide education and access for women to the Federal Contracting marketplace. It offers training and resources that help women business owners take advantage of the federal contracts that are set aside specifically for women owned businesses.

To learn more about WIPP, click here. To learn more about Give Me 5, click here.

Wednesday, September 19, 2012

Maryland Cyber Companies Invited to a CyberTini at the Cyber Incubator at bwtech@UMBC!

A CyberTini is being held on September 27, 2012 at the Cyber Incubator at bwtech@UMBC. The event, sponsored by bwtech@UMBC, TagretGov, and Economic Alliance of Greater Baltimore, is intended to be a networking event with the hottest Cyber Security Startups and over 100 leaders in Cyber Security.

Click here to see a 1 minute video highlight of previous CyberTini Happy Hours.

The CyberTini event was started in August of 2011 when a beverage known as the “CyberTini” was introduced along with a networking event to support the cyber industry movers and shakers.

In order to taste a CyberTini you must attend a CyberTini!

To attend the CyberTini happy hour event, click here and be sure to sign in as a guest.

bwtech@UMBC Research and Technology Park was started in 1989 and has grown from two trailers on the Campus of the University of Maryland, Baltimore County (UMBC) into an award-winning Incubator and Accelerator.

The incubator and accelerator provides growing companies with office or laboratory space at an affordable rate. It is currently home to approximately 80 technology and bioscience companies. There are three incubator programs at the location, the Life-science and Technology Incubator, the Cyber Incubator, and the Clean Energy Incubator. Each of these provides space and benefits to the companies working in the fields they promote.

Monday, September 10, 2012

Interested in Increasing the Speed and Effectiveness of Your Responses to Task Orders?


Join TargetGov President Gloria Larkin and guest speaker Robert Frey as they host TargetGov’s September Webinar, “Best Practices for Rapid Response to Task Order Requests for Proposal (TORFPs)." This webinar will focus on writing successful proposals in response to requests as well as streamlining the process itself. For the exclusive TargetGov Toolkit© created specifically for this webinar Dr. Frey has provided handouts and articles that will supplement the information provided, including how to manage time during proposal writing, validating metrics and how to use them, the structure of proposals, and what is important to the Government.

Attendees to the webinar will benefit by learning how to respond Task Order Requests for Proposals. Robert Frey and Gloria Larkin are experts in the field of government contracting and have many tips and recommendations for crafting successful contracting campaigns.

Topics covered in the webinar include:
•    Key elements for a successful proposal
•    Data that should be collected prior to writing
•    A bid/no bid decision matrix
•    Common mistakes to avoid making
•    Good practices for effective proposals
•    Tips for increasing proposals visibility

Responding effectively to TORFPs can greatly increase your chances of winning a government contract. With this webinar attendees will be given the tools they need to respond rapidly and in a way that will improve their chances of winning federal government contracts.

About our guest speaker:
Dr. Robert S. Frey is Principal, Co-Owner, and highly productive proposal professional in the consultancy, Successful Proposal Strategies, LLC, in Northern Virginia. Since its launch 5½ years ago, Dr. Frey has been instrumental in supporting customers attain $3.554 Billion in funded, multi‐year contract awards within defense, civilian, intelligence, and law enforcement agencies. The author of six editions of Successful Proposal Strategies for Small Businesses (Boston: Artech House, 2012; 722 pages + DVD), he has taught more than 3,000 small business leaders and staff professionals in proposal development. In addition, he taught proposal and grant proposal development at UCLA, George Washington University, and the University of Texas, Pan American. Dr. Frey is a 2006 Fellow of the Association of Proposal Management Professionals (APMP).

The webinar will take place on September 20th, 2012 and starts at 1:00 pm ET. The cost of this invaluable webinar is $105 per individual. Click here to learn more and register.

Tuesday, September 04, 2012

The Military Women Exchange Teamed up with The American Legion to Provide Educational Programs during the 94th Annual American Legion Convention

At the 94th Annual American Legion Convention in Indianapolis, Indiana there was a series of workshops, book signings, mentoring, and speed coaching from the Military Women Exchange: Operation Next Step. The convention was held August 25-28. The events being put together by the Military Women Exchange took place on the 27th and 28th.

Andrea March and Sue Malone recognized the need for women veterans to have special programs that can focus on their military training and use it for the job market or for launching their own business. To fulfill this need they launched the Military Women Exchange: Operation Next Step.

To help women in and involved with the military get the training they need to avoid unemployment, the American Legion launched this never before done event at the 94th annual convention. The biggest convention the American Legion hosts.

This allowed military involved women to receive key insights into business and employment. They had the chance to hear from experts including TargetGov’s own President, Gloria Larkin. Her presentations, “Exploring the $500 Billion Hidden Market: Selling to the Federal Government and Military” and “How to Guarantee Decision Maker Meetings” were crucial for anyone looking to work within the federal government contracting market.

Women in the military have put their lives on the line, “It is our turn to help them put their lives back into the workplace,” said Andrea March, co-founder of Military Women Exchange: Operation Next Step and Women’s Leadership Exchange.   “We are taking what we have done so well for 10 years in promoting, networking and offering women in the business world a place to get even better, now it is time to help the women who have given us a free country.”

Other workshop topics associated with the Military Women Exchange included:

•    5 Keys to Email Marketing
•    Take Control of Your Destiny – Setting SMART Goals That Get You Where You Want
•    P.L.A.Y. Money: How to Have All the Money you Need as Long as you Live Without Working.
•    Big Bright Careers! What Your Future Holds for You!
•    Establish Your Brand as an Asset that Fuels Growth
•    What’s the Cost Your Company and You Personally Endure If You Don’t Consistently Communicate Your Unique Value and Brand?
•    Yes, There is Still Money Available to Start or Expand your Business – Come and Learn How
•    How Social Media Can Help Your Business Succeed!

With two days of workshops, speed coaching, book signings, and mentoring women involved with the military were sure to walk away with the tools they need for success.