Gloria Larkin Reviews Dr. Robert Frey's book, "Successful Proposal Strategies for Small Businesses"

TargetGov President, Gloria Larkin, has reviewed recent webinar host Dr. Robert Frey's  book, " Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition." You can see the review here on Amazon

The Review:
"Frey's book serves as a One-Stop-Shop for Winning New Business.
The deep value of this book is found in its practicality--it functions immediately as an essential guide to winning new business. The book assisted us in avoiding many of the pitfalls associated with pursuing Government, private-sector, and international business, and in the process, saved valuable bid-and-proposal money.
The 700+ page volume provides detailed materials for business development, capture management, and proposal development requirements that are easily understood and immediately applicable. I liked the field-proven, direct experience-based examples, checklists, templates, and schedules throughout the book. The DVD with all of the soft copies was a time saver-- a real find!
This book helps proposal professionals:
-Build a fully compliant Cost/Price Volume
-Develop customer-focused technical, management, transition, and past performance solutions
-Provide evidence of Significant Strengths, the precise elements that the Federal Government will look for and assess during the formal evaluation of your proposal
-Construct compelling "Understanding" and "Approach" sections of your proposal to achieve a maximum score
-Generate key conceptual graphics early in the proposal development lifecycle to help guide your thinking and writing
-Write proposal sections effectively and efficiently--with clear focus on tangible and intangible benefits to the customer's mission and evolving business requirements
This updated volume is a roadmap to winning proposals and worth the investment."