As part of its “Future of Small Business” project, Intuit has recently a second report that examines key issues facing entrepreneurs. The latest study examines how small firms can prosper in the “connected world” where new technologies will change nearly everything about running a business. The study flags three key trends. First, mobile devices and new analytical tools and devices will free entrepreneurs from spending too much time on mundane managerial tasks. Second, as on-line networks grow in scale and scope, small businesses will be able to build global partnerships and will face limited technology hurdles when it comes to starting or growing their companies. Finally, marketing will move from a “push” to a “pull” mentality. Instead of pushing information out to potential customers, businesses will need to emphasize providing customers with the right information at the right time in the right context. As such, a firm’s on-line presence will become the critical factor in its subsequent success.
Access the Intuit Future of Small Business report on technology trends.
© 2007 The Public Forum Institute and the National Dialogue on Entrepreneurship at www.publicforuminstitute.org/nde.
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