Gloria Larkin’s First of Two Presentations for the Military Women Exchange: Operation Next Step at The American Legion Convention, “Exploring the $500 Billion Hidden Market: Selling to the Federal Government and Military”

The largest meeting for the American Legion is the annual national convention. The convention is held in a different city every year. This year’s convention is taking place in Indianapolis, Indiana and will be held August 24-30. The Military Women Exchange: Operation Next Step is a series of events at the convention that will focus on women involved with the military.

Gloria Larkin, President of TargetGov will give two presentations together at this year’s convection for the Military Women Exchange: Operation Next Step. The first of which is titled, “Exploring the $500 Billion Hidden Market: Selling to the Federal Government and Military.”

This presentation will help demystify the complicated and unique U.S. Federal Government marketplace system. It has its own process, procedures, language and acronyms. Not having a complete understanding of this process can hamper any attempts to break into the $500 billion contracted out every year.

Topics covered in the presentation include:

•    Does the government buy your services or products
•    Understanding government procurement jargon
•    Registration – what’s needed as a government contractor
•    Certifications – an effective business development tool
•    Purchase process
•    Purchase vehicles
•    Finding your exact target market: who buys what you sell
•    Finding contracting opportunities

This is an important presentation for anyone who is interested in entering the federal marketplace as many of the topics covered are essential to getting into government contracting. Even if you’ve successfully done business with the government before, this can help increase your overall effectiveness. Anyone who wants to improve their chances for success should attend this presentation if they have the chance. You don’t want to pass up an opportunity to hear from an expert speaker.

In addition to Gloria Larkin’s presentations, there will be two days of workshops, book signings, mentoring and speed coaching from the New Jersey and California based Military Women Exchange: Operation Next Step. The exchange was founded by Andrea March and Sue Malone when they recognized the need for women veterans to have special programs designed and executed by women to transfer their military training to the job market. To this end, the American Legion has recognized a similar need for women in the military and launched this event to coincide with its 94th annual convention.

For more information about the convention, click here.