Gloria Larkin Speaking at the APTAC Fall 2012 Training Conference

TargetGov President Gloria Larkin will be speaking at the Association of Procurement Technical Assistance Centers (APTAC) Fall 2012 Training Conference. The conference will take place November 5th through November 8th in Hyatt Regency on Capitol Hill Hotel, Washington, DC.

The theme of this year’s conference is “The Responsiveness Requirement: Advising Clients How to Be Responsive.” All discussions and presentations will be tailored to this specific theme. It is essentially a training conference for everyone who trains government contractors.

The topic that Gloria will be discussing is concerned with marketing effectively with the media, in particular internet and new media. She will help attendees identify appropriate social media and networking sites, how to reach targets through these same sites, and managing business time spent on each site. She will also identify best practices for media marketing and practices to avoid.

The workshop is designed to clarify the murky and confusing world of social media as well as help plan effective practices that will help in public relations activities.

“Very few business people understand the new world of social media or how press releases have evolved in the internet age. We will cover new trends and the tactics that mean success through electronic marketing,” said presenter Gloria Larkin.

APTAC is the professional organization of and for the 93 Procurement Technical Assistance Programs (PTAP). This program was authorized by Congress in 1985 to try and expand the number of businesses able to enter the Government Marketplace and is administered by the Department of Defense, Defense Logistics Agency (DLA).