How to Write an Effective Capability Statement is Topic of Upcoming Teleconference
February 18, 2010: Washington DC The second installment of the year-long teleconference series between The NAAAC and TargetGov will be available Wednesday February 24, 2010 containing the highly acclaimed How to Create an Effective Capabilities Statement. The “ Preparing a Winning Capability Statement: Your Door Opener to Success” teleconference contains the Five Key Mistakes Contractors Make in Their Capability Statements and a comprehensive PDF detailing the elements that contractors should know when drafting a capability statement. These steps include: key features of a great capability statement, how to create statements that can be used for multiple agencies and prime contractors, differences between core competencies and differentiators, ideal length for a capability statement as well as the difference between a capability statement and a capability brief. This episode of the series will offer much more insight into the world of government acquisitions and open the doors to many more profitable business opportunities.
The live teleconference will take place on February 24th at 10:00 am PST, 11:00 am MST, noon CST and 1:00 pm EST. The teleconference will be recorded for those that are unable to attend or would like to review to this lesson. A complimentary tool kit is also included with purchase containing course text, useful links and templates.
To register, visit http://www.targetgov.com or call toll-free 1-866-579-1346. The cost is $80.00 per teleconference.
Contact information for the NAAAC:
National Alliance of African American Chambers
1156 15th St., NW, Suite 1100
Washington, DC 20005
Phone: (202) 509-9586
www.NationalAAAC.org
Friday, February 19, 2010
Wednesday, February 17, 2010
Debunking the Myths of Successful Government Sales
National Webinars Teach Successful Sales Strategies in 500 Billion Dollar Market
Feb 17, 2010 Washington DC. The Government Contracting: Debunking the Myth of Successful Government Sales national webinar series is designed to teach contractors which sales strategies will best connect them with those key decision makers, how to avoid the common mistakes many businesses make when approaching the government, and how to proactively take advantage of upcoming sales opportunities. Two class levels, Basics and Advanced, will ensure that participants learn what they need to know. Each series includes three one-hour webinars. Contractors may sign up for one or both series or for an individual webinar.
Regardless of economic conditions, the federal government buys over 500 billion dollars in goods and services from large and small businesses. But knowing that the federal government is buying and actually getting it to purchase are two entirely different things. This webinar series will show exactly how businesses can push past the massive government wall and access the key decision makers.
Contractors will be able to download each webinar individually or as an entire series to their own computer. The ability to listen to a webinar and its content on demand (unlimited access--as many times as needed) is vital to a business’ success in this market. The content is then available for reference whenever needed to support a company sales plan or to share with an internal sales team.
Expert Speakers include Gloria Berthold Larkin of TargetGov and Beth Goldstein of Marketing Edge Consulting Group.
Beth Goldstein is the author of The Ultimate Small Business Marketing Toolkit (McGraw-Hill), and President of Marketing Edge Consulting Group. She has empowered hundreds of entrepreneurs and companies to create successful marketing and sales programs. Consultant, nationally recognized speaker, and educator, Beth focuses on answering the questions that keep business owners up at night. In addition to consulting, Beth is the Lead Instructor for the SBA Emerging 200 (e200), a15-state, program designed to help inner city entrepreneurs strengthen and grow their existing businesses. She has been instrumental in developing the 9-month curriculum and currently teaches the business accelerator program in Massachusetts. She can be reached at beth@m-edge.com or 508.903.0976 or found online: www.m-edge.com.
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
Costs for the webinars are $49 per class, $99 per series, or $188 for both series. Visit www.targetgov.com or call toll-free at 1-866-579-1346 for more information.
Feb 17, 2010 Washington DC. The Government Contracting: Debunking the Myth of Successful Government Sales national webinar series is designed to teach contractors which sales strategies will best connect them with those key decision makers, how to avoid the common mistakes many businesses make when approaching the government, and how to proactively take advantage of upcoming sales opportunities. Two class levels, Basics and Advanced, will ensure that participants learn what they need to know. Each series includes three one-hour webinars. Contractors may sign up for one or both series or for an individual webinar.
Regardless of economic conditions, the federal government buys over 500 billion dollars in goods and services from large and small businesses. But knowing that the federal government is buying and actually getting it to purchase are two entirely different things. This webinar series will show exactly how businesses can push past the massive government wall and access the key decision makers.
Contractors will be able to download each webinar individually or as an entire series to their own computer. The ability to listen to a webinar and its content on demand (unlimited access--as many times as needed) is vital to a business’ success in this market. The content is then available for reference whenever needed to support a company sales plan or to share with an internal sales team.
Expert Speakers include Gloria Berthold Larkin of TargetGov and Beth Goldstein of Marketing Edge Consulting Group.
Beth Goldstein is the author of The Ultimate Small Business Marketing Toolkit (McGraw-Hill), and President of Marketing Edge Consulting Group. She has empowered hundreds of entrepreneurs and companies to create successful marketing and sales programs. Consultant, nationally recognized speaker, and educator, Beth focuses on answering the questions that keep business owners up at night. In addition to consulting, Beth is the Lead Instructor for the SBA Emerging 200 (e200), a15-state, program designed to help inner city entrepreneurs strengthen and grow their existing businesses. She has been instrumental in developing the 9-month curriculum and currently teaches the business accelerator program in Massachusetts. She can be reached at beth@m-edge.com or 508.903.0976 or found online: www.m-edge.com.
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.
Costs for the webinars are $49 per class, $99 per series, or $188 for both series. Visit www.targetgov.com or call toll-free at 1-866-579-1346 for more information.
Saturday, February 13, 2010
Gloria Berthold Larkin named as one of Enterprising Women magazine’s 2010 Enterprising Women of the Year
President of Elkridge, MD based firm TargetGov, Gloria Berthold Larkin is thrilled to be included in the prestigious list of honorees.
Feb 13, 2010 Washington, DC Gloria Berthold Larkin is honored as one of Enterprising Women magazine's 2010 Enterprising Women of the Year. Enterprising Women is a national magazine for women business owners. This is the eighth year the publication has paid tribute to North America’s top women entrepreneurs. “The Enterprising Women of the Year Award is one of the most prestigious recognition programs in the world for women entrepreneurs. In light of the challenging economy, this year’s honorees have overcome many obstacles to grow their businesses, give back to others, and really shine as leaders in their communities,” Monica Smiley, publisher/CEO of Enterprising Women, said.
Nominations poured in throughout November and December, with an unprecedented number of nominees from throughout North America. The magazine's editorial team narrowed the field to a group of semi-finalists, while members of the magazine's prestigious National Advisory Board, comprised of more than one hundred outstanding women entrepreneurs from the United States and around the globe, assisted in the final screening process.
Gloria Berthold Larkin is President of TargetGov, a national company providing government procurement, business development and marketing services; she is thrilled to be included in this year’s list of honorees. “I am honored to be included in this group of remarkable women. It is recognition that I will cherish.”
Gloria Berthold Larkin will be recognized for outstanding business growth, mentoring and supporting other women in business, and leadership in her community at a gala awards dinner in Miami, FL.
Ms. Berthold Larkin is author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” and has created a series of Government Business Development Audio CDs and Toolkits (e-books) focusing on successful business development processes for federal contractors. She is an expert author with articles regarding business development published in local, regional, national and international publications. Ms. Berthold Larkin has spoken at international, national, regional and local conferences including the Middle East North Africa (MENA) Business Women’s Summit, the Annual OSDBU Procurement Conference and the Annual National Veteran’s Conference.
Feb 13, 2010 Washington, DC Gloria Berthold Larkin is honored as one of Enterprising Women magazine's 2010 Enterprising Women of the Year. Enterprising Women is a national magazine for women business owners. This is the eighth year the publication has paid tribute to North America’s top women entrepreneurs. “The Enterprising Women of the Year Award is one of the most prestigious recognition programs in the world for women entrepreneurs. In light of the challenging economy, this year’s honorees have overcome many obstacles to grow their businesses, give back to others, and really shine as leaders in their communities,” Monica Smiley, publisher/CEO of Enterprising Women, said.
Nominations poured in throughout November and December, with an unprecedented number of nominees from throughout North America. The magazine's editorial team narrowed the field to a group of semi-finalists, while members of the magazine's prestigious National Advisory Board, comprised of more than one hundred outstanding women entrepreneurs from the United States and around the globe, assisted in the final screening process.
Gloria Berthold Larkin is President of TargetGov, a national company providing government procurement, business development and marketing services; she is thrilled to be included in this year’s list of honorees. “I am honored to be included in this group of remarkable women. It is recognition that I will cherish.”
Gloria Berthold Larkin will be recognized for outstanding business growth, mentoring and supporting other women in business, and leadership in her community at a gala awards dinner in Miami, FL.
Ms. Berthold Larkin is author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” and has created a series of Government Business Development Audio CDs and Toolkits (e-books) focusing on successful business development processes for federal contractors. She is an expert author with articles regarding business development published in local, regional, national and international publications. Ms. Berthold Larkin has spoken at international, national, regional and local conferences including the Middle East North Africa (MENA) Business Women’s Summit, the Annual OSDBU Procurement Conference and the Annual National Veteran’s Conference.
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