Selling Deep Versus Selling Wide

"Are you looking for more customers? If so, ask yourself what kind of new business you're after. Do you want to go deep (sell more within existing accounts) or go wide (open new accounts across several companies or industries)? Both approaches have advantages. Before you decide, consider the positives and negatives of both." --Michelle Nichols

Read the article "Selling Deep Versus Selling Wide" to learn more.

Michelle Nichols

Michelle Nichols is a sales speaker, trainer, and consultant based in Reno, Nevada. She is also the Savvy Selling columnist and podcast host for BusinessWeek.com. Ms. Nichols recently joined in a teleconference with Gloria Berthold on "Powerful Sales Tools to Win Contracts" the CD and Toolkit of this teleconference are now available for purchase.