Learn Powerful Sales Tools to Win Government Contracts

Learn How to Create A Strong Capability Statement

Baltimore, MD. The no-cost national teleconference “Powerful Sales Tools to Win Government Contracts” will be held on Thursday May 24, 2007 from 1:00-2:00pm EST. Attendees will also receive the exclusive TargetGov Government Sales and Capability Statement Toolkit, a 20+ page book detailing winning sales strategies, a sample Capability Statement, specific instructions to craft your best business development tool and over 100 contacts within federal agencies to which to send it.

One of the toughest challenges in selling to the government is applying an effective sales strategy that results in winning contracts. Hear from national sales expert, Michelle Nichols, a columnist and podcast host for BusinessWeek.com, with readers in over 50 countries. Michelle increases the sales and profits of organizations by understanding their unique situation and applying her cutting-edge thinking to create powerful results. Hear her specific tips and tactics to make an impact in your government sales strategy and ask her how to address the real challenges you experience everyday.

Your Capability Statement should be the strongest business development tool in your toolkit. A well done Capability Statement will open doors to great business opportunities; whereas a poorly done Capability Statement will slam the door before you get to square one. This teleconference will teach you the key features of a great Capability Statement, how to create a “living” Capability Statement that can be used for more than one agency or prime contractor, the differences between Core Competencies and Differentiators, the ideal length of a Capability Statement, the difference between a Capability Statement and a Capability Brief, and when to use each, and much more…

Gloria Berthold will cover the Capability Statement and related tips. She is the President of TargetGov and an expert on government procurement and related business development services. She is the author of “The Veterans Guide to Government Business” (book) and a series of Government Business Guides highlighting business development with federal agencies.

Register for this free teleconference at http://www.targetgov.com/; click on the Teleconference button in the top right corner.

TargetGov is a division of Marketing Outsource Associates, Inc., a full service business development and marketing firm. It is woman-owned, privately held company specializing in government contracting business development at federal, state and local levels. Ms. Gloria Berthold, president, is a government contractor and an expert author and speaker regarding government contracting. She has instructed contractors regarding government business development in recent teleconferences and procurement conferences and has been quoted in USA Today, Inc. Magazine and Government Executive Magazine. She may be reached through the web site: http://www.targetgov.com/ or at 866-579-1346.