Monday, April 30, 2007

Savvy Selling Teleconference

Savvy Selling Expert Michelle Nichols on Effective Sales Strategies and Your Most Powerful Business Development Tool: A Strong Capability Statement

Expert Speaker: Michelle Nichols
Michelle Nichols is the sales columnist and podcast host for BusinessWeek.com, with readers in over 50 countries. She is also a consultant and professional sales speaker. Michelle increases the sales and profits of orgaizations by understanding their unique situation and applying her cutting-edge thinking to create powerful results as a sales speaker or consultant.

Making Your Capability Statement Stand Out From the Crowd
Your Capability Statement should be the strongest business development tool in your toolkit. A well done Capability Statement will open doors to great business opportunities. A poorly done Capability Statement will slam the door before you get to square one.

Click here for more details and to register for this NO Cost teleconference!

Attend this teleconference and learn The Five Key Mistakes to Avoid plus:
1. The key features of a great Capability Statement
2. How to create a Capability Statement that can be used for more than one agency or prime contractor
3. The differences between Core Competencies and Differentiators
4. The ideal length of a Capability Statement
5. The difference between a Capability Statement and a Capability Brief, and when to use each
And much more…

Attendees will receive the exclusive TargetGov Capability Statement Toolkit, a 20+ page document detailing a sample Capability Statement, specific instructions to craft your best business development tool and over 200 contacts within federal agencies to which to send it.

Click here for more details.

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