ACT! has certainly proven itself to play an important role in government contracting business. From simple contact management to contact segmentation, you may feel it has accomplished everything you hoped it could. Is there more?!
With nearly 3 million people using ACT! as a contact manager, there must be a group of people that are getting more out of the application than maintaining a history of customer touch points. So, how do you leverage ACT! and the existing contact data to bring more value to your business? What makes a lead more valuable than another…document downloads, webinar signups, requests for more information?
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