Before getting ‘married,’ businesses need to court each other
By Sharon R. Pinder
July 8, 2005
Special to The Daily Record
“If your business is not growing, then it is dying. It may be a slow, quiet death, but it is still dying.”
This powerful statement is a quote from entrepreneur Dr. Robert L. Wallace’s latest book, “Strategic Partnerships.” The book’s message is crystal clear. Survival of today’s businesses is dependent upon the ability to leverage strategic partnerships.
The concept of partnering is not new. Our nation’s largest and most successful businesses have always built strategic alliances, entered into joint ventures, and acquired or merged as normal business practices.
They recognize that these strategic partnerships are a key element in maintaining competitive advantage.
Why are partnerships so important in today’s marketplace?
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